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Zenith Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 859-5100
Main Fax (212) 727-9495
Primary Address
299 West Houston Street
Tenth Floor
New York, NY 10014
USA

Zenith Media Contacts

Contacts (5/116)
Name Title State
Brian B. Chief Talent Officer - Publicis Media NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 859-5100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 299 West Houston Street
Tenth Floor
New York, NY
10014
USA

Sean R. Chief Executive Officer - USA NY
Brent P. President & Executive Creative Director, Content NY
Sean P. President - USA NY
Neil V. President, Investment NY

Client Relationships


Brand Service From To Media Spend
**** ******* ********* media buying & planning unknown present *
********* ******* media buying & planning unknown present *******
******** ****** ******* Media Buying, Media Planning unknown present ********
***** **** digital & print media buying & planning 2001 present ********
***. * media buying & planning 2013 present *

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WinmoEdge

2018 Female Opps: Covergirl prepping brand relaunch with new AOR


Digiday: "A total brand re-stage is a big undertaking in a year's time...There was no part of the brand we didn't touch." 

"Made in the Mirror") and is inspired, said Ojo, by the idea that makeup is no longer just a cosmetic, but rather a tool for self-expression and personal transformation. For the foreseeable future, messaging will focus on this concept instead of the traditional route, which focused on product benefits.

Sellers - new products will roll out in 2018, so look for ad dollars surrounding these 140 "trend-focused" products. In concert with the new products, CG will expand its work with influencers and launch a web series in partnership with Allure ("Allure Incubator").

Per here). This is also down from 2016, when $10 million ws spent in this channel. Sellers should note that for TV and digital display, spend was highest in Q1 and Q3. While spend in both channels has been down in 2017, a relaunch should signal that budgets will increase in the next year. 

In addition to CG, Coty is relaunching Clairol and a few other brands in its Consumer Beauty segment, so there should be dollars available there, as well. 

Agency readers - CG just named Droga5 as creative AOR in February, so unless something goes haywire with the relaunch, this account will likely not be up-for-grabs for a while (previous incumbent Grey handled had handled the account since 1991). Additionally, Coty expanded its relationship with Publicis's Zenith to lead global media in 2016, so this relationship is likely also set for the foreseeable future. However, digital agencies could have some luck picking up project work here.