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Zenith Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 859-5100
Main Fax (212) 727-9495
Primary Address
299 West Houston Street
Tenth Floor
New York, NY 10014
USA

Zenith Media Contacts

Contacts (5/125)
Name Title State
Brian B. Chief Talent Officer - Publicis Media NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 859-5100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 299 West Houston Street
Tenth Floor
New York, NY
10014
USA

Sean R. Chief Executive Officer - USA NY
Becky H. Senior Partner & Group Account Director NY
Brent P. President & Executive Creative Director, Content NY
Sean P. President - USA NY

Client Relationships


Brand Service From To Media Spend
**** ******* ********* media buying & planning unknown present *
********* ******* media buying & planning unknown present *******
******** ****** ******* Media Buying, Media Planning unknown present ********
***** **** digital & print media buying & planning 2001 present ********
***. * media buying & planning 2013 present *

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WinmoEdge

Told Ya!, Male Media Opps: Former #20 Boston Beer hires new creative AOR for Sam Adams comeback campaign


continue to spend even more on paid media this year, opening up lots of potential revenue for A18-35 male-focused sellers. 

The new campaign will feature TV, radio, digital and in-store promotional executions. We've been covering these plans for a while, so hopefully you've been going after this new campaign revenue already. But keep chasing potential last minute and supplemental revenue, while beginning to secure deals for the fall/winter holiday boozing period, when beer and spirits advertising tends to pick back up again.

Long-time CEO Martin Roper, who's Angry Orchard (female skew), since their revitalization ad campaign just began, as well (more news on that later). 

Agencies -This is Potter's first summer ad push, so keep a close eye on the success of the campaign. If sales don't pick up by the end of Q1, after summer findings are used to improve fall/winter campaign targeting, more roster changes across Boston Beer's entire portfolio could come. Keep a close eye on media, especially.

Additional Insight

Media Spend: Boston Beer has spent about $40 million annually on measured media since 2013, most of which supports Sam Adams' cable TV ads, according to Kantar Media. the bulk of the remainder goes to network radio and display. 

TV Breakdown: Almost $414,000 has been spent on the new national TV ad since it launched May 1 (see show targeting right), iSpot.tv reports. 

Digital Breakdown: Almost all of Sam Adams' display activity has been desktop video since April 19. Pathmaitcs shows. These impressions have been bought almost completely through the Teads video ad network.

Top targeted sites include rawstory.com, lifescience.com and Hearst's delish.com and countryliving.com. 

The Boston Beer Company, Inc. 
One Design Center Place 
Suite 850 
Boston, MA 02210 
(617) 368-5000

Jon Potter
Chief Marketing Officer
(617) 368-5000
jon.potter@bostonbeer.com

DeeDee Vattanatham
Senior Purchasing & Media Manager
(617) 368-5000
deedee.vattanatham@bostonbeer.com