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Zenith Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 859-5100
Main Fax (212) 727-9495
Primary Address
299 West Houston Street
Tenth Floor
New York, NY 10014
USA

Zenith Media Contacts

Contacts (5/112)
Name Title State
Brent P. President & Executive Creative Director, Content NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 859-5100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 299 West Houston Street
Tenth Floor
New York, NY
10014
USA

Tim J. Chief Executive Officer - Publicis Media Americas NY
Sean P. President - USA NY
Neil V. President, Investment NY
Brian B. Chief Talent Officer - Publicis Media NY

Client Relationships


Brand Service From To Media Spend
**** ******* ********* media buying & planning unknown present *
*** **** Media Buying, Media Planning 2018 present *******
*** **** ********** Media Buying, Media Planning 2018 present *******
******** Media Buying, Media Planning 2018 present ********
********* ******* media buying & planning unknown present *******

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WinmoEdge

Q2-Q4 Media Opps Update: Sam Adams receiving even more ad support this year to reverse declines


Update: We already told you about Sam '76 (more info below). 

Further, a new campaign for Twisted Tea

Boston Beer's plan is to invest up to $25 million more in advertising, promotional and selling expenses this year, CFO Frank Smalla stated. So, sellers should keep going after these campaigns. Media planning and buying is at Publicis' Zenith, NYC.


Below posted Feb. 8

Battling an iSpot.tv. Overall, the brewer allocated $62.2 million to national TV the past 12 months, up almost $20 million from the previous year. 

Jim Koch, co-founder and chairman, said previously that events and an adverting push will support the launch of the "revolutionary beer" (great pun. well done, sir). Besides Sam '76, other national launches planned for Q1 include Sam Adams New England IPA and Angry Orchard Rose. So, sellers should keep chasing after this male and female-focused revenue through the summer. 

Besides TV, Boston Beer spends about $3 million annually on radio ads, Kantar reports. Their display budgets have fallen the past year, but there's still digital revenue to secure here.

Pathmatics shows that $275,400 funded 21.3 million impressions the past 12 months, down from $776,100 for 71.3 million a year ago. But, at least the drop in spending has coincided with direct buys rising to 44% of budget, or $122,000 from only 8%, or $63,000. 

Top targeted sites the past year, all direct partners, are espn.com, Turner's funnyordie.com and nbcsports.com.  Zenith, NYC still appears to have media.