Zenith Media | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 859-5100|
|Main Fax||(212) 727-9495|
Zenith Media Contacts
|Brian B.||Chief Talent Officer - Publicis Media||NY|
Sample of Associated Brands
|Sean R.||Chief Executive Officer - USA||NY|
|Becky H.||Senior Partner & Group Account Director||NY|
|Brent P.||President & Executive Creative Director, Content||NY|
|Sean P.||President - USA||NY|
|**** ******* *********||media buying & planning||unknown||present||*|
|********* *******||media buying & planning||unknown||present||*******|
|******** ****** *******||Media Buying, Media Planning||unknown||present||********|
|***** ****||digital & print media buying & planning||2001||present||********|
|***. *||media buying & planning||2013||present||*|
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Told Ya!, Male Media Opps: Former #20 Boston Beer hires new creative AOR for Sam Adams comeback campaign
continue to spend even more on paid media this year, opening up lots of potential revenue for A18-35 male-focused sellers.
The new campaign will feature TV, radio, digital and in-store promotional executions. We've been covering these plans for a while, so hopefully you've been going after this new campaign revenue already. But keep chasing potential last minute and supplemental revenue, while beginning to secure deals for the fall/winter holiday boozing period, when beer and spirits advertising tends to pick back up again.
Long-time CEO Martin Roper, who's Angry Orchard (female skew), since their revitalization ad campaign just began, as well (more news on that later).
Agencies -This is Potter's first summer ad push, so keep a close eye on the success of the campaign. If sales don't pick up by the end of Q1, after summer findings are used to improve fall/winter campaign targeting, more roster changes across Boston Beer's entire portfolio could come. Keep a close eye on media, especially.
Media Spend: Boston Beer has spent about $40 million annually on measured media since 2013, most of which supports Sam Adams' cable TV ads, according to Kantar Media. the bulk of the remainder goes to network radio and display.
TV Breakdown: Almost $414,000 has been spent on the new national TV ad since it launched May 1 (see show targeting right), iSpot.tv reports.
Digital Breakdown: Almost all of Sam Adams' display activity has been desktop video since April 19. Pathmaitcs shows. These impressions have been bought almost completely through the Teads video ad network.
Top targeted sites include rawstory.com, lifescience.com and Hearst's delish.com and countryliving.com.
The Boston Beer Company, Inc.
One Design Center Place
Boston, MA 02210
Chief Marketing Officer
Senior Purchasing & Media Manager