Zenith Media | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (212) 859-5100
- Main Fax
- (212) 727-9495
Zenith Media Contacts
|Brent P.||President & Chief Marketing Officer||NY|
Sample of Associated Brands
|Sean P.||President - USA||NY|
|Neil V.||President, Investment||NY|
|Lauren H.||Chief Executive Officer||NY|
|Colleen H.||Executive Vice President & Managing Director||NY|
|**** ******* *********||media buying & planning||unknown||present||***|
|****** *********||Media Buying, Media Planning||unknown||present||*|
|*** ****||Media Buying, Media Planning||2018||present||********|
|*** **** **********||Media Buying, Media Planning||2018||present||****|
|********||Media Buying, Media Planning||2018||present||********|
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Score 27 - Future Possibility: Reckitt Benckiser hires global CEO, expands marketing team amid spend decreases
said Narasimhan would restore topline performance, focus on improved performance in the health business and lead the split of RB's health and home-care divisions.
Note: Since Narasimhan doesn't start until September, we have not yet been able to confirm his email. We'll keep you posted as we learn more.
The consumer goods corporation also promoted Erin Feeley fom communications strategist to global performance marketing director (October); Erinn Wertz from healthcare e-Commerce director to trade marketing director (January); Tina Terraciano from associate consumer & marketing insights director to associate medical marketing director (June); Nicki de Silva from Dettol/Lysol global marketing manager to cross border e-Commerce director (April); and Elyse Altabet from innovation director to marketing director (January).
There is a possibility we'll see agency shifts under this new leadership, so we encourage agencies and martechs to reach out for work. Winmo states RB's roster currently consists of W+K (creative since 2014). Focus pitches on helping Narasimhan with his duties and increasing RB's sales.
Keep in mind that RB is currently trying to increase sales with a hefty UK and US expansion. At a business breakfast earlier in the month, as reported by Global Cosmetics News, RB said it would invest $200m into its UK and US businesses this year. $70m of that is slated for an upgraded manufacturing facility in Michigan, and some will go to continued talks with US and UK authorities in order to improve access to healthcare.
We believe a large portion of these investments will also go to marketing. RB has been decreasing spend, which could be why many of its brands are lagging behind those of competitors Unilever and P&G. In order to combat those declines, it'll need to start strengthening its brand support. It may even higher a CMO to assist with such efforts since it doesn't have a formal CMO role.
Even if RB decides not to increase brand support, its still has nine-figure marketing budgets, and sellers should do their best to secure some of that revenue. Know that RB typically holds planning conversations in Q1 and buying conversations in Q4. Many of its brands have a diverse demographic that cater to an omnichannel strategy, but other brands (e.g., Woolite, Air Wick and Lysol) focus specifically on women and moms.
Kantar reports a 2018 spend of $296.4m allocated to broadcast ($295.2m), digital ($5.4m), search ($161,589), outdoor ($44,251), print ($3.3m) and radio ($2.3m). This marks a decrease from 2017, which saw a spend of $353.9m placed across broadcast ($331.8m), digital ($10.3m), search ($3m), outdoor ($96,968), print ($8.4m) and radio ($255,560). Spend in 2016 totaled $341.9m.
Please view digital display spend (courtesy of here. RB has also been known to use shopper marketing, earned media, experiential, cause marketing, social media and influencers.