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Zenith Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 859-5100
Main Fax (212) 727-9495
Primary Address
299 West Houston Street
11th Floor
New York, NY 10014
USA

Zenith Media Contacts

Contacts (5/107)
Name Title State
Brent P. President & Chief Marketing Officer - Zenith USA, Moxie & MRY NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 859-5100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 299 West Houston Street
11th Floor
New York, NY
10014
USA

Sean P. President - USA NY
Neil V. President, Investment - Zenith USA, Moxie & MRY NY
Lauren H. Chief Executive Officer - Zenith US, Moxie & MRY NY
Colleen H. Executive Vice President & Managing Director NY

Client Relationships


Brand Service From To Media Spend
**** ******* ********* media buying & planning unknown present *
****** ********* Media Buying, Media Planning unknown present *
*** **** Media Buying, Media Planning 2018 present *******
*** **** ********** Media Buying, Media Planning 2018 present *******
******** Media Buying, Media Planning 2018 present ********

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WinmoEdge

Score 83 - Account in Jeopardy: Coty promotes new CMOs, launches campaigns in preparation for CoverGirl retail locations


revitalized the brand. Finally, Sean Foster has been appointed to SVP of digital and e-Commerce for Consumer Beauty and global e-Commerce, with Jing Mertoglu promoted to SVP of consumer marketing and insights.

As far as campaigns are concerned, a new "Personalized" CoverGirl video (see above) has launched that thanks thousands of customers by name, preceding its upcoming first partnered with "Love Island." The company invests the most in TV, digital display, outdoor, print, and social media, largely targeting female millennials and Gen-Xers.

Coty's national TV and digital display spend has been all over the place recently, so read more specifics per Pathmatics below.

Coty Brand Media Spend
Brand DD YTD 2018 TV YTD 2018 DD 2017 TV 2017 DD 2016 TV 2016
CoverGirl $990,000 $39.4 million $3.3 million $49.7 million $13.2 million $66.1 million
Sally Hansen $1.5 million $0 $3.6 million $789,512 $705,200 $14.4 million
Rimmel London $1.4 million $0 $2.3 million $7.4 million $1.0 million $15.3 million
Clairol $918,500 $14.8 million $2.9 million $21.7 million $5.9 million $20.6 million
Philosophy $124,100 $0 $628,900 $3,517 $330,000 $599,340
Coty Fragrances $5,800 $0 $108,600 $0 $22,200 $0
Davidoff $0 $0 $0 $0 $28,400 $864,199
Calvin Klein Fragrances $0 $2.9 million $0 $8.6 million $0 $9.1 million
Marc Jacobs $259,900 $1.2 million $753,000 $3.9 million $667,700 $6.4 million
Wella Professionals $120,800 $0 $626,100 $0 $1.1 million $3,574
Total $129.9 million $58.3 million $14.2 million $92.4 million $23.4 million $133.7 million

 

Agency & martech readers - while, as you're aware, CMO promotions don't bring agency reviews as often as outside hires do, the company's roster will still likely be examined. When you reach out for potential work, competition will include  + Partners for creative. Average agency tenure is typically 3-4 years.