Zenith Media | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 859-5100|
|Main Fax||(212) 727-9495|
Zenith Media Contacts
|Brent P.||President & Chief Marketing Officer - Zenith USA, Moxie & MRY||NY|
Sample of Associated Brands
|Sean P.||President - USA||NY|
|Neil V.||President, Investment - Zenith USA, Moxie & MRY||NY|
|Lauren H.||Chief Executive Officer - Zenith US, Moxie & MRY||NY|
|Colleen H.||Executive Vice President & Managing Director||NY|
|**** ******* *********||media buying & planning||unknown||present||*|
|****** *********||Media Buying, Media Planning||unknown||present||*|
|*** ****||Media Buying, Media Planning||2018||present||*******|
|*** **** **********||Media Buying, Media Planning||2018||present||*******|
|********||Media Buying, Media Planning||2018||present||********|
Who is the President & Chief Marketing Officer - Zenith USA, Moxie & MRY of Zenith Media?
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Score 83 - Account in Jeopardy: Coty promotes new CMOs, launches campaigns in preparation for CoverGirl retail locations
revitalized the brand. Finally, Sean Foster has been appointed to SVP of digital and e-Commerce for Consumer Beauty and global e-Commerce, with Jing Mertoglu promoted to SVP of consumer marketing and insights.
As far as campaigns are concerned, a new "Personalized" CoverGirl video (see above) has launched that thanks thousands of customers by name, preceding its upcoming first partnered with "Love Island." The company invests the most in TV, digital display, outdoor, print, and social media, largely targeting female millennials and Gen-Xers.
Coty's national TV and digital display spend has been all over the place recently, so read more specifics per Pathmatics below.
|Brand||DD YTD 2018||TV YTD 2018||DD 2017||TV 2017||DD 2016||TV 2016|
|CoverGirl||$990,000||$39.4 million||$3.3 million||$49.7 million||$13.2 million||$66.1 million|
|Sally Hansen||$1.5 million||$0||$3.6 million||$789,512||$705,200||$14.4 million|
|Rimmel London||$1.4 million||$0||$2.3 million||$7.4 million||$1.0 million||$15.3 million|
|Clairol||$918,500||$14.8 million||$2.9 million||$21.7 million||$5.9 million||$20.6 million|
|Calvin Klein Fragrances||$0||$2.9 million||$0||$8.6 million||$0||$9.1 million|
|Marc Jacobs||$259,900||$1.2 million||$753,000||$3.9 million||$667,700||$6.4 million|
|Wella Professionals||$120,800||$0||$626,100||$0||$1.1 million||$3,574|
|Total||$129.9 million||$58.3 million||$14.2 million||$92.4 million||$23.4 million||$133.7 million|
Agency & martech readers - while, as you're aware, CMO promotions don't bring agency reviews as often as outside hires do, the company's roster will still likely be examined. When you reach out for potential work, competition will include + Partners for creative. Average agency tenure is typically 3-4 years.