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Zenith Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 859-5100
Main Fax (212) 727-9495
Primary Address
299 West Houston Street
11th Floor
New York, NY 10014
USA

Zenith Media Contacts

Contacts (5/165)
Name Title State
Brent P. President & Chief Marketing Officer - Zenith USA, Moxie & MRY NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 859-5100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 299 West Houston Street
11th Floor
New York, NY
10014
USA

Sean P. President - USA NY
Neil V. President, Investment - Zenith USA, Moxie & MRY NY
Lauren H. Chief Executive Officer - Zenith US, Moxie & MRY NY
Colleen H. Executive Vice President & Managing Director NY

Client Relationships


Brand Service From To Media Spend
**** ******* ********* media buying & planning unknown present *
****** ********* Media Buying, Media Planning unknown present *
*** **** Media Buying, Media Planning 2018 present *******
*** **** ********** Media Buying, Media Planning 2018 present *******
******** Media Buying, Media Planning 2018 present ********

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WinmoEdge

Female Media Opps: Ocean Spray names creative AOR, launches new campaign


Arnold, incumbent creative AOR since 1996. Energy has already rolled out new work for OS, a campaign titled "Act Tiny, Be Mighty," that authentically celebrates the "tiny tales" of the company's farm owners. The spots were designed to grow awareness of the farmers and reflect OS's drive to connect farms to families for better lives. Each campaign facet will include custom doodle graphics, along with content across TV, digital and social platforms.

The company spends highly throughout the year, but typically sees a spike during Q3 and Q4. Its target demographic typically consists of Gen-X and boomer women, and it invests in the media channels mentioned above.

iSpot reports the new spot has totaled $2.1 million since it began airing January 7 on female-focused TV programs (see targeting right). Its total 2018 spend decreased to $18.3 million from that of $26.9 million the previous year.

According to Adbeat, within the past year, OS has spent $175,400 on digital display placed mostly site direct (81%) on destinations including allrecipes.com, refinery29.com, foodnetwork.com, washingtonpost.com and eatingwell.com. This amount grew a bit from the $126,500 spent during the year prior.

Agency & martech readers - since, as you're well aware, agency reviews typically follow one another, reach out sooner than later for potential media work. Competition will include longtime media AOR Zenith.