Insight Sources: Digital spend insights estimated by Kantar.
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Jay Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (585) 264-3600
Primary Address
170 Linden Oaks
Rochester,
NY
14625
USA
Jay Advertising, Inc. Contacts
Contacts (5/15)
Name | Title | State | ||||||||||||
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Ferdinand S. | Chairman & Executive Creative Director | NY | ||||||||||||
Sample of Related Brands
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Gregory S. | President & Chief Executive Officer | NY | ||||||||||||
Guy Stephen S. | Senior Vice President & Partner | NY | ||||||||||||
Steve F. | Chief Engineer & Studio Manager | NY | ||||||||||||
Jay P. | Managing Partner & Producer | NY |
WinmoEdge
Gen-X, Millennial Media Opps: Raymour & Flanigan hires CMO (Score 51)
Sales lead: Get in touch with the new CMO now to be top-of-mind.
- Raymour & Flanigan (R&F) hired Michele Watkins as CMO in October 2022.
- Watkins most recently served as marketing & design SVP of Christmas Tree Shops.
- She also brings experience from her time as marketing VP & interim CMO at Bed Bath & Beyond.
R&F's target demographic: Millennials & Gen-Xers
The company will likely:
- Review the agency roster
- Revise marketing strategy
- Increase spend
- Experiment with additional channels
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: R&F spent around $12.8m on digital display ads YTD, an 8% decrease from $13.9m spent in this channel during the same time period of 2021.
- YTD data: 1.3b impressions via desktop video (57%), Facebook (23%), Instagram (11%), desktop display (7%), and mobile display (1%).
- Last year: Full-year spend equaled $15.1m in 2020 and $15.6m in 2021.
- Ad location: It placed 92% of these ads directly onto sites such as youtube.com, facebook.com, instagram.com, bodybuilding.com, and msn.com. It placed 8% of these ads through multiple indirect channels onto sites such as ebay.com, yahoo.com, chess.com, woot.com, and listenonrepeat.com.
Additional channel insights
- It also utilizes radio and local broadcast.
Agency analysis:
- Opportunity: The new CMO will likely review R&F's roster, so get in touch soon to pitch your services.
- Current roster:
- Diffusion PR: PR AOR
- Jay Advertising: creative & media AOR
- 360i: digital
- In-house: media