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SIGMA Marketing Insights | Agency Profile, Contacts, AOR, Client Relationships


Service: market research (database marketing)

Main Telephone
(585) 473-7300
Primary Address
42 South Washington Street
Rochester, NY 14608
USA

SIGMA Marketing Insights Contacts

Contacts (4)
Name Title State
Susan O. Director, Human Resources NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (585) 473-7300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 42 South Washington Street

Rochester, NY
14608
USA
Ruth A. Manager, Partner Success - iSOCRATES LLC NY
Mary L. Account Manager NY
Erin D. Project Manager NY

Client Relationships

Current Past

Brand Service From To Media Spend
*** *********** Digital *
********** ********* Digital *

See Winmo sales intelligence in action

WinmoEdge

Male Gen-X, Millennial Opps: Prudential Financial launches "Now What?" campaign (Score 69)


Sales lead: Reach out now to score some of these extra campaign ad dollars. 

  • Prudential Financial recently launched a new campaign called "Now What?"
  • The push will be supported across broadcast & digital channels throughout 2023. 
  • We predicted a campaign when we told you about Prudential's new creative AOR, July. 

Prudential's target demographic: Gen-X & millennial men

The company will likely: 

  • Continue increasing ad spend
  • Review its agency roster (creative review in July)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Prudential spent around $14.7m on national TV ads YTD, an 86% increase from $7.9m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend increased by 8% from $12.1m in 2020 to $13.1m in 2021. 
  • 2022 ad programming: It placed ads during programming such as College Basketball, 2022 Winter Olympics, ABC World News Tonight With David Muir, CBS Evening News With Norah O'Donnell, and Good Morning America. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Prudential spent around $8.5m on digital display ads YTD, a 35% increase from $6.3m spent in this channel during the same time period of 2021. 
  • YTD data: 894.7m impressions via Facebook (32%), desktop display (25%), Instagram (17%), desktop video (13%), Twitter (10%), and mobile display (2%). 
  • Last year: Full-year spend increased by 29% from $5.8m in 2020 to $7.5m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, morningstar.com, twitter.com, and youtube.com. It placed 2 of these ads through multiple indirect channels onto sites such as yahoo.com, sports.yahoo.com, morningstar.com, nhl.com, and marketwatch.com. 

Additional channel insights  

  • It also utilizes OOH, print, radio, and local broadcast. 

Agency analysis:

  • Opportunity: Keep reaching out to this company because agency reviews tend to follow one another.
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.