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Empower | Agency Profile, Contacts, AOR, Client Relationships

Service: integrated

Main Telephone (513) 871-9454
Main Fax (513) 871-1804
Primary Address
15 East 14th Street
Cincinnati, OH 45202

Empower Contacts

Contacts (5/45)
Name Title State
Joe L. Chief Financial Officer OH
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (513) 871-9454
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15 East 14th Street
Cincinnati, OH

Lynne V. Chief Operating Officer OH
Regina L. Partner & Senior Vice President OH
Jim P. Chief Executive Officer OH
Shaun E. Chief Client Officer OH

Client Relationships

Brand Service From To Media Spend
****** ********* **********, ***. Media Buying, Media Planning 2017 present *******
****** ********* Digital, Media Planning 2017 present *********
**** ******** & ******* media buying & planning 1995 present *******
****'* **** ****** ***** Media Buying, Media Planning 1996 present *
****’* **** ***** ***** media buying & planning 1996 present ******

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Q2-Q4 Media Opps: #112 Fifth Third launches first ad campaign from new AORs

Incorporating math into a slogan is risky, but it helped 2Gether reach the kids, so Fifth Third may be on to something here. Plus, almost anything is better than their old slogan, "The Curious Bank," which launched in 2012.

Sellers, especially those who can reach 30-somethings with the moola and credit to take out loans, should keep going after Fifth's TV heavy traditional and digital ad budget through the end of Q1, traditionally their top advertising period. hired in October for their digital expertise. As such, look for digital direct response (DR) budgets to be higher than usual, as Fifth transitions away from a lower ROI traditional media (TV and radio heavy) model. 

Agencies - Despite the recent agency hires, Fifth Third is still on the VAI because the hires came before the Matthew Jauchius, which rarely happens. If the new campaign doesn't deliver expected results. Fifth may take another look at creative, media, martech, etc... 

Fifth Third Bank 
Fifth Third Center 
38 Fountain Square Plaza 
Cincinnati, OH 45263 
(513) 579-5353

Matthew Jauchius
Executive Vice President & Chief Marketing Officer (Doesn't appear to have officially started yet)
(513) 579-5353

Melissa Stevens
Chief Digital Officer & Head, Omnichannel
(513) 579-5353

Dennis Giglio
Senior Vice President, Brand & Advertising
(513) 579-5353