Back to All Agencies
Brandience | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated
- Main Telephone
- (513) 333-4100
Primary Address
700 Walnut Street
Suite 500
Cincinnati,
OH
45202
USA
Brandience Contacts
Contacts (4)
Name | Title | State | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Brian M. | Chief Executive Officer & Owner | OH | ||||||||||||
Sample of Related Brands
***********
|
||||||||||||||
Maria T. | Vice President, Client Leadership | OH | ||||||||||||
Bill B. | Vice President & Media Director | OH | ||||||||||||
Tim H. | Vice President, Executive Creative Director | OH |
Client Relationships
Brand | Service | From | To | Media Spend |
---|---|---|---|---|
****** ****** | Media Buying, Media Planning, Digital, Creative, Public Relations | * | ||
******* ****** & ****** ***** | Creative, Media Buying, Media Planning | * | ||
******* ***** *********** | Creative, Media Buying, Media Planning | * | ||
******* *****, ***. | Creative, Media Buying, Media Planning | * | ||
******** ******** **** *********** | Public Relations | * |
WinmoEdge
Campaign Imminent: Biggby Coffee taps regional AOR after hiring CMO (Score 59)
Sales Lead: This is a pretty Bigg deal; after having named Michele Waits as its CMO in
- The agency will focus on paid advertising and marketing aspects, which include media buying, planning, placement, sponsorships, and digital/brand creative.
- Biggby made its first foray into the Greater Cincinnati market in 2013 and is now working to build brand awareness in areas into which it has more recently expanded.
- These regions include Northern Kentucky, Cincinnati's East Side, and the northern corridor to Dayton.
- Biggby has big plans for future expansion; the company will reportedly open two more locations in Cold Spring, NY.
- The company will likely:
- Ramp up localized ad spend
- Keep increasing digital spend
- Seek additional new agency partners
- Target demographic:
- Gen-Z with a female skew
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, Biggby spent roughly $950.9k on digital ads, 27% more than the roughly $747k spent in 2021.
- 2022 data: The company earned approximately 121.2m digital impressions last year via Facebook (79%), Instagram (20%), and desktop video/Twitch (1%) ads.
- Additional channel insights
- The company works with influencers and utilizes OOH and local broadcast.
- I expect Biggby to also pursue more sponsorship opportunities since they are part of Brandience's remit.
- Its spend tends to rise in Q3.
Additional agency insights:
- Opportunity: Additional agency reviews could easily follow this one, so get in touch soon to offer PR, multicultural, and/or experiential services.
- You may also be able to secure localized media, sponsorship, digital, and/or creative duties in other regions.
- PR/communications hires are especially likely considering how much Biggby has ramped up expansion and is working to build brand awareness.
- Current agency roster:
- Brandience: Media, sponsorship, digital, and creative AOR (tri-state locations)
Insight Sources: Digital spend insights estimated by .