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Score 61 - On the Brink: University Hospitals names new CMO

University Hospitals, a health care system with 150 locations throughout Northeast Ohio, has named Ted Keegan as their new CMO. Prior to this appointment, he served as CMO and head of online lending at Axcess Financial Services, and before that, he was VP of marketing analytics and research at Nationwide Insurance and Financial Services. 

An outside CMO hire is the number one sign that a marketing vendor review will occur in the following 9-12 months. So, agencies with hospital client experience should start getting on Keegan's radar. Your competition will include start with PR work.  

Sellers - like most hospital networks, UH's marketing approach leans on partnerships (like their most recent one with the Triathlon Age Group National Championships), cause marketing and earned/owned media. But, UH also does some digital marketing, including social media, and outdoor. 

Last year, statement.  Top ad destinations were cleveland.com, aol.com and dailymail.co.uk. Most ads were bought programmatically. Only 13% of last year's budget was  placed direct. 

The majority of UH's locations are in Cleveland and the surrounding areas, so readers in the surrounding area will have an edge securing revenue. Their top advertising period tends to be Q1.