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Marcus Thomas | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(216)-292-4700
Primary Address
4781 Richmond Road
Cleveland, OH 44128
USA

Marcus Thomas Contacts

Contacts (5/36)
Name Title State
Heidi M. Chief Relationship Officer OH
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (216)-292-4700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4781 Richmond Road

Cleveland, OH
44128
USA
Ian V. Chief Technology Officer OH
Jamie V. Chief Creative Officer OH
Raphael R. Chief Media Officer OH
Jim N. Vice Chairman OH

Client Relationships

Current Past

Brand Service From To Media Spend
***** ********'* ******** Creative, Media Buying, Media Planning, Social *
**** ******* *********** Social *
******* * Media Planning, Creative, Media Buying, Social *
**** ********* Media Planning, Media Buying, Creative, Social *
******* ***** Media Buying, Media Planning, Creative, Social *

See Winmo sales intelligence in action

WinmoEdge

TravelCenters of America has been purchased by BP (Score 27)


Sales lead: The acquisition may lead to leadership changes that affect the company's marketing strategy & agency roster. 

  • BP for $1.3b.
  • This includes 280 TCA locations, 600 full-service/quick-serve restaurants, truck maintenance, and repair services across 44 states.
  • TCA has recently been investing in technology, expansions, and renovations. 

TCA's target demographic: Travelers & truckers

The company will likely:

  • Continue focusing on improvements 
  • Experience DM shifts following the acquisition
    • This could lead to agency reviews & spend shifts 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: TCA spent about $4.6k on digital display ads YTD, just 17% of the $26.9k spent in this channel during the same time period of 2022. 
  • YTD data: 757.3k impressions via Facebook (82%), Instagram (11%), and YouTube (7%).
  • 2021-2022 spend: Full-year spend jumped by 60% from $154.8k in 2021 to $247.6k in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, and fleetowner.com. 

Additional channel insights  

  • Vivvix: TCA also utilizes OOH, print, and local broadcast. 

Agency analysis:

  • Opportunity: Reach out to see if these accounts are vulnerable now that TCA is under new ownership. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Vivvix.