Stern Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships
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Stern Advertising, Inc. Contacts
|Bill S.||Chief Executive Officer||OH|
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|A.J. F.||Chief Financial Officer||OH|
|Rick D.||Senior Vice President, Integrated Media Services||OH|
|Lynne T.||Director, Broadcast Media||OH|
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Score 79 - Account in Jeopardy: Tuesday Morning names marketing SVP to lead digital evolution
Becker added that the change in marketing leadership comes at a time when TM is spending "a lot more time" on data capture, "which is something we hadn't really been focused on and hadn't been effective with historically." In any case, he said that, moving forward, there is a huge opportunity to capture data and then "effectively remarket" to customers. TM has been busy relocating existing stores and opening new ones over the last year (in fact, the one down the street to the left of me just moved down the street to the right at the beginning of the year).
He said that there are a series of markets now that these are largely completed in, and "that's very interesting from a marketing perspective because now you can do things that are broader, like radio." Keep in mind that while the company is "evolving away from print," it isn't actually going away anytime soon.
Sellers - remember, we told you in February about TM's planned marketing increases following the recent reorganization that saw marketing report directly to Becker (more here).
Agency and martech readers - Davis joins TM about nine months after the company said it had been "strategizing the next evolution of the brand and resulting messaging" (more here), placing them at the edge of average tenure (2.5-3 years).
Experience: Davis joins TM from Neiman Marcus, where she served as VP of marketing for almost three years. Prior to that, she was marketing VP for Neiman's Last Call by Neiman Marcus outlet stores and has also served as direct marketing director for The Container Store.
Davis fills the position left open by Sue Davidson whe she stepped down as SVP of marketing in May 2015.
Media Spend: Kantar Media reports that TM spent $1.5 million on measured media in 2016 - up slightly from 2015, when $1.3 million was spent. The majority of this budget was allocated to print ads.
6250 LBJ Freeway
Dallas, TX 75240
Senior Vice President, Marketing
Vice President, Marketing
President & Chief Operating Officer