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Stern Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (216) 464-4850
Main Fax (216) 464-7859
Primary Address
950 Main Avenue
Suite 700
Cleveland, OH 44113
USA

Stern Advertising, Inc. Contacts

Contacts (5/13)
Name Title State
Bill S. Chief Executive Officer OH
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (216) 464-4850
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 950 Main Avenue
Suite 700
Cleveland, OH
44113
USA

A.J. F. Chief Financial Officer OH
Doug C. President OH
Rick D. Senior Vice President, Integrated Media Services OH
Lynne T. Director, Broadcast Media OH

Client Relationships


Brand Service From To Media Spend
***** *** ******** ** ******* AOR - creative 2005 present ********
*** ******** AOR - creative 2005 present *********
******** ********, ***. creative 2005 present *******

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Score 79 - Account in Jeopardy: Tuesday Morning names marketing SVP to lead digital evolution


In the recent Q3 earnings call,

Becker added that the change in marketing leadership comes at a time when TM is spending "a lot more time" on data capture, "which is something we hadn't really been focused on and hadn't been effective with historically." In any case, he said that, moving forward, there is a huge opportunity to capture data and then "effectively remarket" to customers. TM has been busy relocating existing stores and opening new ones over the last year (in fact, the one down the street to the left of me just moved down the street to the right at the beginning of the year).

He said that there are a series of markets now that these are largely completed in, and "that's very interesting from a marketing perspective because now you can do things that are broader, like radio." Keep in mind that while the company is "evolving away from print," it isn't actually going away anytime soon. 

Sellers - remember, we told you in February about TM's planned marketing increases following the recent reorganization that saw marketing report directly to Becker (more here).

Agency and martech readers - Davis joins TM about nine months after the company said it had been "strategizing the next evolution of the brand and resulting messaging" (more here), placing them at the edge of average tenure (2.5-3 years). 

Additional Information

Experience: Davis joins TM from Neiman Marcus, where she served as VP of marketing for almost three years. Prior to that, she was marketing VP for Neiman's Last Call by Neiman Marcus outlet stores and has also served as direct marketing director for The Container Store. 

Davis fills the position left open by Sue Davidson whe she stepped down as SVP of marketing in May 2015. 

Media Spend: Kantar Media reports that TM spent $1.5 million on measured media in 2016 - up slightly from 2015, when $1.3 million was spent. The majority of this budget was allocated to print ads. 

Tuesday Morning
6250 LBJ Freeway
Dallas, TX 75240
(972) 387-3562

Catherine Davis
Senior Vice President, Marketing
(972) 387-3562
cdavis@tuesdaymorning.com

Athena Spencer 
Vice President, Marketing
(972) 387-3562
ASpencer@tuesdaymorning.com

Melissa Phillips 
President & Chief Operating Officer
(972) 387-3562
mphillips@tuesdaymorning.com