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SBC Advertising | Agency Profile, Contacts, AOR, Client Relationships

Service: advertising

Main Telephone (614) 255-2333
Main Fax (614) 255-2600
Primary Address
333 West Nationwide Boulevard
Columbus, OH 43215

SBC Advertising Contacts

Contacts (5/12)
Name Title State
Shawn B. Chief Operating Officer OH
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (614) 255-2333
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 333 West Nationwide Boulevard
Columbus, OH

Scott W. Chief Executive Officer OH
Jim L. Senior Vice President & Chief Strategy Officer OH
Paul H. Senior Vice President & Media Director OH
Erin L. Senior Vice President, Client Services OH

Client Relationships

Brand Service From To Media Spend
*********** *********** Creative, Digital 2016 present *******
***** ****** *********** Creative - Melting Pot 2015 present *
******* **** Digital, Media Buying 2017 present *
********** ******** ********* Creative, Digital, Social 2017 present ****
***** ****** Digital, Media Buying 2017 present *

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Campaign Imminent: Fred's taps SBC Advertising to increase traffic ahead of national expansion

Company: Fred's, Inc., Memphis, Tenn.-based discount retail chain operating 661 stores in the Southeast U.S.

Opportunity: We recently learned the discount retailer and pharmacy has tasked Columbus, OH-based Never fear, we'll keep you updated as we learn more. 

Readers, down 4.3% to last year, meaning these efforts need to kick in sooner rather than later.

During December's Q3 earnings call, Bloom mentioned, yet again, that Fred's would focus on its pharmacy division through a "significant investment in pharmacy marketing." Fred's also has plans to expand its revenue-generating healthcare services offered at its pharmacies. Additionally, the company is going to "build on momentum to diversify its specialty pharmacy portfolio" and will initially target oncology, rheumatoid arthritis and HIV, and will continue to grow its complementary product mix in health and beauty. COO Tim Liebmann, who joined Fred's in June 2016, mentioned that Fred's recently

Fred's is expanding marketing activities chain-wide, investing in customer research and reengineering its loyalty program. These efforts, stated Bloom, are all aimed at attracting new customers, winning back lapsed customers and rewarding and retaining existing customers. CMO Mary Lou Gardner (transformative time" at Fred's and said the company is "laser-focused" on engaging with customers. The company's marketing strategy, she said, is built on a few initiatives, including a fully-integrated customer loyalty program and a fully-integrated mobile app (launching H1 2017).

In the immediate future, Southeastern sellers with a focus on Gen-X and Boomers will likely have the don't sleep on the opportunity for more dollars. 

Additional Information

Rebranding Efforts: Fred's rebranded itself with a new logo in 2014 so that it could become more competitive with companies such as here).

Media Spend: According to Kantar Media, Fred's outspent 2015's measured media in the first three quarters of 2016. The top spend channel for this nine-month period last year was spot TV, followed by print.

Fred's, Inc.
4300 New Getwell Rd.
Memphis, TN 38118
(901) 365-8880

Mary Lou Gardner
Chief Marketing Officer
(901) 365-8880