Back to All Agencies
Revelry Agency | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (503) 227-3606
Primary Address
806 Southwest Broadway
Suite 300
Portland,
OR
97205
USA
Revelry Agency Contacts
Contacts (2)
Name | Title | State | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Jim C. | Principal | OR | ||||||||||||
Sample of Related Brands
***********
|
||||||||||||||
Matt H. | Partner | OR |
WinmoEdge
Gen-Z, Millennial Opps: BlueTriton Brands taps new CMO amid significant digital spend increase (Score 69)
- Holland Tillman joined from Harman International, where she served as the global brand marketing and marketing services VP. **We are still in the process of confirming Holland Tillman's email & will update as we learn more**
- This role involved developing global platforms and working with various brand ambassadors.
- Holland Tillman may lead similar initiatives at BlueTriton.
- She is credited with driving national and global integrated strategies for brands such as Dos Equis.
- The company will likely:
- Continue ramping up digital spend
- Conduct agency reviews
- Target demographic:
- Gen-Z and millennials
Recent leadership shifts:
- This year's hires also included digital marketing manager Luigi DiMeglio, who joined BlueTriton in February.
Additional spending insights:
- Broadcast insights:
- Within the past couple of years, the only brands for which BlueTriton has utilized national TV commercials are here.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance -- all subsidiaries)
- YTD spend: Since the beginning of 2022, BlueTriton has spent approximately $45.3m on digital ads, 55% more than the approximately $29.2m spent by this point last year.
- YTD data: The company has earned around 5.6b digital impressions YTD via Instagram (38%), Facebook (37%), desktop video (12%), Twitter (8%), desktop display (3%), mobile display (1%), and mobile video (1%) ad.s
- Last year: In 2021, BlueTriton spent roughly $47m on this channel, down 6% from the roughly $50.2m spent in 2020.
- Additional channel insights
- The company also utilizes OOH, radio, print (newspapers), and local broadcast.
- As you can tell by the video above, BlueTriton utilizes cause marketing with its eco-friendly focus on providing 100% spring water.
Additional agency insights:
- Opportunity: Agency reviews often follow CMO hires, so reach out soon to get on Holland Tillman's radar.
- You'd have the best luck securing PR, digital analytics, and/or social media management work since BlueTriton named earlier this year.
- Current agency roster:
- Horizon Media: Media AOR (2022)
- : Creative AOR
- : Creative AOR
- : Creative AOR
- : Creative and digital AOR
- : Creative and digital agency partner
- : Creative and PR agency partner
Insight Sources: Broadcast insights estimated by Kantar.