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Wieden + Kennedy | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (503) 937-7000
Main Fax (503) 937-8000
Primary Address
224 Northwest 13th Avenue
Portland, OR 97207
USA

Wieden + Kennedy Contacts

Contacts (5/142)
Name Title State
Dave L. President & Global Chief Operating Officer OR
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (503) 937-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 224 Northwest 13th Avenue
Portland, OR
97207
USA

Dan W. Co-Founder & Chairman OR
Susan H. Executive Creative Director OR
Lawrence T. Director, Media - North America OR
Hal C. Creative Director OR

Client Relationships


Brand Service From To Media Spend
******, ***. Creative 2017 present *******
********, ***. creative 2001 present *
******** ****** ******* **** AOR - creative 1991 present ******
**** Creative, Digital 2017 present *
******** Creative unknown present *******

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WinmoEdge

H2 Male Media Opps: Bud Light debuts new campaign


A-B InBev's here). Since the August 10 debut of the spots, iSpot reports that just under $1 million has been spent to air them during shows such as "NFL Preseason Football (NFL Network)," "The Tonight Show Starring Jimmy Fallon (NBC)" and "The Jim Jefferies Show (Comedy Central)."

Andy Goeler, who became BL's marketing VP in March, told

Goeler added that another round of ads - "Famous Among Friends" - will debut soon. Therefore, male-focused sellers should keep reaching out with strategies for reaching regular dudes. An advantage may go to those who can get Bud Light in front of the beer pong, inflatable beer pong crowds.

This type of advertising isn't revolutionary; Miller Lite debuted a similarly-positioned campaign earlier this year (more here). But, it will probably behoove BL to scream the message the loudest, so dollars could be on the upswing in the back half of the year. In fact, iSpot reports that Bud Light has sent the most among beer brands this year, with 15% of TV spend in the beer category this year ($121.1 million). See chart for TV SOV for beer brands this year.

Agency readers - while W+K were responsible for the new ads, their relationship with BL is just over two years old. The length of this tenure means that, should this new messaging not resonate the way BL intends, creative work could be up for grabs in the next year. This is especially true since the beer giant has named a slew of new agencies for other brands over the last year, including Busch/Busch Light.

AB also named a new US sports marketing AOR last year (more meaning it is still ripe for change, even if we removed the brand due to our time constraints.

Additional Information

Media Spend: Kantar Media reports that BL spent $240.3 million on measured media i 2016 - up 17% from 2015, when $204 million was spent.

National TV Spend: BL has spent $121.1 million on national TV ads so far this year - down slightly from $125.1 million spent during the same period last year. However, it is a large jump from what was spent during this period in 2015 - $87.2 million. See chart for show targeting this year. 

Digital Breakdown: So far this year, Pathmatics reports that BL has spent $3.2 million on digital display ads (320.8 million impressions). Ads have mostly been desktop (69%) and online video ads (20%), placed either site direct (86%) or through Sharethrough (8%) or Complex Media (4%). Top 2017 ad destinations include: youtube.com, twitch.tv, nfl.com, cbssports.com and genius.com.

For the same period last year, BL spent a great deal more on digital display ads - $10.6 million (1.3 billion impressions).

A-B InBev 
One Busch Place
St. Louis, MO 63118
(314) 577-2000

Andy Goeler
Vice President, Bud Light Marketing
andrew.goeler@anheuser-busch.com

Marcel Marcondes
​Vice President, Marketing – North America (Core Brands)
(314) 577-2000
marcel.marcondes@anheuser-busch.com

Jesse Wofford
Digital Brand Manager - Bud Light (Digital Marketing for Sports Properties - NFL, NBA, NHL)
(212) 573-8800 (NYC Office)
jesse.wofford@anheuser-busch.com