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Harmelin Media | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, media buying & planning
- Main Telephone
- (610) 668-7900
Primary Address
525 Righters Ferry Road
Bala Cynwyd,
PA
19004
USA
Harmelin Media Contacts
Contacts (5/76)
Name | Title | State | ||||||||||||
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Conor E. | Chief Technology Officer | PA | ||||||||||||
Sample of Related Brands
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Scott D. | Chief Revenue Officer | PA | ||||||||||||
Jennifer H. | Executive Vice President, Chief Operating Officer | PA | ||||||||||||
Joanne H. | Founder & Chief Executive Officer | PA | ||||||||||||
Mary M. | President | PA |
Client Relationships
Brand | Service | From | To | Media Spend |
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******'* ********** ****** | Media Buying, Media Planning | * | ||
**** **** ***** | Media Buying, Media Planning | * | ||
******* ******* ******* ***** ******* | Media Buying, Media Planning | * | ||
******** ********** ******* | Media Buying, Media Planning | * | ||
*** ***** ****** ****** | Media Buying, Media Planning | * |
WinmoEdge
UScellular taps creative AOR, releases fresh creative (Score 55)
Sales lead: Reach out now to offer ad space & inquire about potential agency opportunities.
- The Martin Agency as creative AOR in April 2023.
- The agency has already released a spot called "US Mode."
- This is part of a campaign called "Phones Down For 5" that launched earlier this year.
- It is currently being supported across TV, OOH, social, radio, and digital.
- This replaces incumbent shops Ketchum.
Target demographic: Gen-Xers
The company will likely:
- Ramp up ad spend
- Review other agency relationships/hire additional agency assistance
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: UScellular spent $7k on national TV ads YTD after spending just $500 in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend equaled $2.8k in 2022.
- It did not allocate a significant budget toward this channel in 2021.
- Ad programming: It placed ads during programming such as The T.J. Otzelberger Show: Iowa State Basketball, UNI Panthers Sports Talk, NBA Basketball, World Poker Tour, and The Heartland.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: UScellular spent approximately $7.1m on digital display ads YTD, a huge jump from $1.6m spent in this channel during the same time period of 2022.
- YTD data: 812.8m impressions via Facebook (57%), YouTube (27%), Instagram (15%), and desktop display (1%).
- 2021-2022 spend: Full-year spend dropped by 10% from $17.5m in 2021 to $15.7m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, packers.com, and msn.com.
Additional channel insights
- Vivvix: UScellular also invests in OOH, radio, and local broadcast.
Agency analysis:
- Opportunity: Agency appointments commonly follow one another, so reach out now to be top-of-mind.
- Current roster:
- Harmelin Media: brand media AOR
- Ovative Group: performance media AOR
Insight Sources: Broadcast insights estimated by Vivvix.