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DMW Worldwide, LLC | Agency Profile, Contacts, AOR, Client Relationships
Service: direct marketing, full service
- Main Telephone
- (610) 407-0407
Primary Address
701 Lee Road
Suite 103
Chesterbrook,
PA
19087
USA
DMW Worldwide, LLC Contacts
Contacts (5/7)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bill S. | Partner, Executive Vice President & Senior Strategist | PA | ||||||||||||
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Sample of Related Brands
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| Mark M. | President & Chief Executive Officer | PA | ||||||||||||
| Christina C. | Director, Human Resources - DMW Direct | PA | ||||||||||||
| Kevin B. | Associate Director, Creative | PA | ||||||||||||
| George P. | Vice President, Business Development | PA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Millennial, Gen-X Opps: Premera Blue Cross promotes top marketer (Score 55)
Sales Lead: Near the end of 2022,
- He Trotted over to the company in July 2015 as its marketing and brand management director and now holds Premera's top marketing role.
- The company will likely:
- Return to heavier ad spend
- Seek new agency partners
- Target demographic:
- Primary - Millennial and Gen-X consumers:
- Secondary - Businesses in need of insurance options
Additional recent leadership shifts:
- In September 2022, Premera also hired strategic marketing manager Shawn Vicklund.
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: Premera spent approximately $356k on digital ads last year, 14% less than the approximately $414.9k spent in 2021.
- 2022 data: In 2022, the company earned around 45.3m digital impressions, 73% via Facebook ads and 27% via Instagram ads.
- Additional channel insights
- The company works with various influencers.
- I expect Premera primarily (premarily?) advertises locally in in the PNW since it serves businesses and residents of AK and WA.
Additional agency insights:
- Opportunity: Promoted DMs don't always conduct agency reviews as often as outside hires do, but it certainly wouldn't hurt to get on Trott's radar.
- Current agency roster:
Insight Sources: Digital spend insights estimated by Pathmatics.