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Brownstein Group, Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: creative advertising

Main Telephone
(215) 735-3470
Primary Address
215 South Broad Street
Ninth Floor
Philadelphia, PA 19107
USA

Brownstein Group, Inc. Contacts

Contacts (5/9)
Name Title State
Berny B. Chairman & Chief Creative Officer PA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (215) 735-3470
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 215 South Broad Street
Ninth Floor
Philadelphia, PA
19107
USA
Carol P. Chief Financial Officer & Executive Vice President PA
Erin A. President PA
Jill L. Director, Project Management & Planning PA
Chris G. Creative Director PA

Client Relationships

Current Past

Brand Service From To Media Spend
****-********** ****** Creative *
******* *********** Creative, Digital *
****** Creative, Public Relations *
******* ****** Creative *
******** ******** ****** Public Relations, Creative, Digital, Social *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: NJM Insurance taps media AOR amid significant spend increase (Score 52)


Sales Lead: 

  • The agency will initially focus on NJM's expansion beyond its home state, NJ.
  • More specifically, Mediassociates will plan and buy media for NJM in NJ, PA, CT, MD, and OH.
  • The company did not disclose an incumbent, but in the past, NJM has worked with Harmelin on media planning and buying.
  • The company will likely:
    • Launch a new campaign soon
    • Shift strategy
    • Continue increasing spend
    • Conduct additional agency reviews
  • Target demographic: 
    • ​​​​​​​Millennials

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: NJM has spent roughly $3.9m on digital ads YTD, almost double the roughly $2m spent by this point last year.
    • YTD data: So far in 2022, the insurance company has earned ~335.7m digital impressions via YouTube (79%), desktop display (8%), Facebook (7%), mobile display (4%), and Instagram (2%) ads.
    • Last year: Last year, NJM spent approximately $15.8m on this channel, almost 4x the approximately $4.2m spent in 2021.
  • Additional channel insights  
    • The company utilizes Facebook, Twitter, and online video (via Youtube Android, Youtube IOS, and Youtube.com) ads.
    • NJM sponsors podcasts such as Up First, Planet Money, The Matt Walsh Show, Freakonomics Radio, and StarTalk Radio.

Additional agency insights:

Insight Sources: Digital spend insights estimated by .