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Chemistry Communications Inc. | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone (412) 642-0642
Main Fax (412) 642-0650
Primary Address
535 Smithfield Street
Suite 550
Pittsburgh, PA 15222

Chemistry Communications Inc. Contacts

Contacts (5/8)
Name Title State
Anna P. Chief Financial Officer PA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (412) 642-0642
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 535 Smithfield Street
Suite 550
Pittsburgh, PA

Geoff T. Chief Creative Officer PA
Dan D. Chief Interactive Officer PA
Ned S. President & Chief Executive Officer PA
Mark V. Vice President & Group Account Director PA

Client Relationships

Brand Service From To Media Spend
********'* ********** ** ******* Digital, Media Buying 2016 present *******
**** AOR - creative, media buying & planning 2008 present *******
**** ************ media buying & planning unknown present *

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Campaign Imminent: H&R Block names digital AOR ahead of tax season

Subject: TV, social media, display

Company: H&R Block

Opportunity:  Named Chemistry Communications as digital AOR, which extends an existing relationship. In this role, CC will handle all consumer-facing digital marketing for the company and its website. It will also work with H&R's marketing department to develop and execute marketing strategies. 

CC joins roster agencies WPP's Fallon, H&R's creative AOR since 2010. Agency readers, we know that agency shifts are like dominos - when one shifts, it usually means another will as well. This is two shifts in under a year, and Fallon's extended relationship with H&R could make it vulnerable soon. And if not now, then post-tax season 2017. 

Sellers - we heard that OMD. H&R's tax season campaigns usually begin in December, so reach out now for last-minute digital revenue. H&B has more than doubled its digital spend this year, so there should be plenty of dollars available as we head into tax season 2017 (see breakdown below).

Additional Information

Digital Breakdown: Per Pathmatics, H&R has spent $21.5 million on total digital spend this year (3.2 billion impressions). Unsurprisingly, this spend was overwhelmingly weighted to Q1. Spend was mainly split between video (52%) and desktop display ads (45%), with only 3% allocated to mobile ads. Just over half of the ads were placed site direct (64%) and the remainder were placed through (23%) and Yahoo! Advertising (4%). Top destinations included (all three channels), (video), (video), (desktop/video) and (all three channels).

For the same period in 2015, total digital spend was $10.3 million ,meaning the company has increased spend 108.7% in 2016.

H&R Block 
One H&R Block Way
Kansas City, MO 64105
(816) 753-6900

Kathy Collins 
Chief Marketing Officer
(816) 753-6900

Amy Hu
Vice President, Interactive Marketing & Online Experience (promoted in 2016)
(816) 753-6900