Duffy & Shanley, Inc. | Agency Profile, Contacts, AOR, Client Relationships

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Score 67 - On the Brink: College Ave Student Loans promotes CMO, increasing spend

Duffy & Shanley, though it seems all other accounts are hired on a project-by-project basis. 

Colatriano was promoted from director of product & brand management. Prior to College Ave, she worked as senior director of acquisition & digital entertainment at Upromise and director of loan product delivery & online acquisition at Sallie Mae. 

Sellers - College Ave primarily relies on earned media, influencers and digital to advertise. Their budgets aren't high, but they are slowly increasing, especially because of the $30 million secured in a fourth equity round last April.

So, now is a good time for you to reach out as well. College Ave does not have a top spending period yet, but there should be a spike from Q4 to Q1 since FAFSA applications can be submitted as early as October 1. Their target demographic is Gen-Zers and parents. (They really like using "mommy bloggers.")

Pathmatics reports a year-to-date spend of $200. Full 2017 spend was $60,500, up $18,600 from 2016. All ads are display and mostly placed through programmatic channels. Top ad destinations include usnews.com, reddit.com, rankingsandreviews.com, wikia.com and dailymail.co.uk.