Back to All Agencies
bohan Advertising | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (615)-327-1189
Primary Address
124 12th Avenue South
Suite 210
Nashville,
TN
37203
USA
bohan Advertising Contacts
Contacts (5/34)
Name | Title | State | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Shari D. | President & Chief Operations Officer | TN | ||||||||||||
Sample of Related Brands
***********
|
||||||||||||||
Brian G. | Managing Partner | TN | ||||||||||||
Josh F. | Creative Director&Designer | TN | ||||||||||||
Miranda T. | Associate Director of Social Media | TN | ||||||||||||
Sandra H. | Director, Talent | TN |
Client Relationships
WinmoEdge
Gen-X Opps: Ochsner Health searches for new top marketer (Score 39)
- Bollinger joined the company in February 2012 and was most recently its SVP and chief consumer officer.
- She is now the SVP and chief consumer brand officer at Sutter Health.
- The company will likely:
- Need additional marketing assistance in her absence
- Shift strategy
- Return to higher spend
- Seek new agency partners, especially once it finds a new top marketer
- Target demographic:
- Gen-X
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: Last year, Oschner spent approximately $405.5k on digital ads, less than half of the approximately $817.8k spent in 2021.
- 2022 data: The company earned roughly 52.6m digital impressions in 2022 via Facebook (79%), desktop display (12%), mobile display (6%), and Instagram (3%) ads.
- Additional channel insights
- The company utilizes OOH, local broadcast, print (newspapers), and online video (Youtube.com) ads.
- I expect it also invests in localized ad space around its health centers in LA (Louisiana, not Los Angeles).
- It additionally pursues corporate sponsorships.
Additional agency insights:
- Opportunity: Get in touch soon to be top-of-mind when Ochsner finds a replacement for Bollinger.
- Current agency roster:
Insight Sources: Digital spend insights estimated by .