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FINN Partners | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone
212 593 6428
Primary Address
301 East 57th Street
Suite 400
New York, NY 10022
USA

FINN Partners Contacts

Contacts (5/10)
Name Title State
Karli B. Managing Partner - Strategic Communications NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: 212 593 6428
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 301 East 57th Street
Suite 400
New York, NY
10022
USA

Jodi P. Senior Partner NY
Ronald R. Managing Partner NY
Mark D. Senior Partner NY
Jonathan C. Partner NY

Client Relationships


Brand Service From To Media Spend
*****-****** *********** Public Relations *******
**** ******'* ********* ******* Public Relations ********
****** ***** Public Relations, Social *
*****'* ********* Public Relations *****
*************** ****** ********* ******** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Jack Daniel's sponsors McLaren's Formula 1 team


Sales lead: Reach out to this company if you can offer sponsorship assistance or help it reach a younger audience.

  • Jack Daniel's (JD) announced it is now sponsoring McLaren's Formula 1 racing team.
  • As part of the deal, JD will place its logo on McLaren's cars, drivers' racing suits, and the pit crew's helmets. 
  • The brand's DMs believe this sponsorship will help it increase brand awareness and reach younger consumers more effectively.

JD's target demographics: Male Gen-Z (21+) and millennials

The brand is likely to:

  • Seek additional sponsorship opportunities
  • Try new marketing channels to help it reach younger consumers

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: JD spent close to $6.2m on national TV ads YTD, an 11% increase from $5.6m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend fell by 11% from $17.8m in 2020 to $15.8m in 2021. 
  • 2022 ad programming: It placed ads during programming such as Yellowstone, Last Man Standing, Two and a Half Men, NASCAR Cup Series, and Everybody Loves Raymond

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: JD spent approximately $12.4m on digital display ads YTD, a 10% decrease from $13.8m spent in this channel during the same time period of 2021. 
  • YTD data: 1.5b impressions via Facebook (37%), Instagram (24%), desktop video (22%), Twitter (13%), desktop display (3%), and mobile display (1%). 
  • Last year: Full-year spend increased by 8% from $17.6m in 2020 to $19m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, youtube.com, and twitch.tv. It placed 2% of these ads indirectly through BlogHer and Google AdX+AdSense onto sites such as rollingstone.com, fandom.com, genius.com, thehill.com, and pch.com. 

Additional channel insights  

  • JD also utilizes OOH and local broadcast.
  • It holds media planning discussions in Q1, and it buys in Q4.   

Current agency roster:

Insight Sources: Broadcast insights estimated by Kantar.