Insight Sources: Broadcast insights estimated by Kantar.
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FINN Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- 212 593 6428
Primary Address
301 East 57th Street
Suite 400
New York,
NY
10022
USA
FINN Partners Contacts
Contacts (5/10)
Name | Title | State | ||||||||||||
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Karli B. | Managing Partner - Strategic Communications | NY | ||||||||||||
Sample of Related Brands
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Jodi P. | Senior Partner | NY | ||||||||||||
Ronald R. | Managing Partner | NY | ||||||||||||
Mark D. | Senior Partner | NY | ||||||||||||
Jonathan C. | Partner | NY |
Client Relationships
WinmoEdge
Male Millennial, Gen-Z Opps: Jack Daniel's sponsors McLaren's Formula 1 team
Sales lead: Reach out to this company if you can offer sponsorship assistance or help it reach a younger audience.
- Jack Daniel's (JD) announced it is now sponsoring McLaren's Formula 1 racing team.
- As part of the deal, JD will place its logo on McLaren's cars, drivers' racing suits, and the pit crew's helmets.
- The brand's DMs believe this sponsorship will help it increase brand awareness and reach younger consumers more effectively.
JD's target demographics: Male Gen-Z (21+) and millennials
The brand is likely to:
- Seek additional sponsorship opportunities
- Try new marketing channels to help it reach younger consumers
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: JD spent close to $6.2m on national TV ads YTD, an 11% increase from $5.6m spent in this channel during the same time period of 2021.
- Last year: Full-year spend fell by 11% from $17.8m in 2020 to $15.8m in 2021.
- 2022 ad programming: It placed ads during programming such as Yellowstone, Last Man Standing, Two and a Half Men, NASCAR Cup Series, and Everybody Loves Raymond.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: JD spent approximately $12.4m on digital display ads YTD, a 10% decrease from $13.8m spent in this channel during the same time period of 2021.
- YTD data: 1.5b impressions via Facebook (37%), Instagram (24%), desktop video (22%), Twitter (13%), desktop display (3%), and mobile display (1%).
- Last year: Full-year spend increased by 8% from $17.6m in 2020 to $19m in 2021.
- Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, youtube.com, and twitch.tv. It placed 2% of these ads indirectly through BlogHer and Google AdX+AdSense onto sites such as rollingstone.com, fandom.com, genius.com, thehill.com, and pch.com.
Additional channel insights
- JD also utilizes OOH and local broadcast.
- It holds media planning discussions in Q1, and it buys in Q4.
Current agency roster:
- Energy BBDO: creative AOR
- Blue Chip Marketing & Communications: media, digital, social, programmatic, & multicultural AOR
- Spark Foundry: media AOR
- Greenhouse Agency: experiential
- DVL Seigenthaler: PR