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GSD&M | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (512) 242-4736
Main Fax (512) 427-4700
Primary Address
828 West Sixth Street
Austin, TX 78703-5420
USA

GSD&M Contacts

Contacts (5/81)
Name Title State
Tim M. Co-Founder TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (512) 242-4736
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 828 West Sixth Street

Austin, TX
78703-5420
USA

Roy S. Co-Founder & Chairman TX
Duff S. Chief Executive Officer TX
Judy T. Co-Founder TX
J.B. R. Executive Vice President & Chief Marketing Officer TX

Client Relationships


Brand Service From To Media Spend
******** ********* ********* Media Buying, Media Planning unknown present ********
**** ***** media buying & planning 2015 present *******
********* **** AOR - creative 2000 present *
******** Creative unknown present ********
******** *** Creative unknown present *****

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WinmoEdge

Campaign Imminent: US Air Force sticks with GSD&M following review


The GSD&M has retained the account. That shouldn't be too much of a surprise since GSD&M first won the account in 2000 and retained it after a review in 2008, as well. The new contract is supposed to last until 2027 with a budget of $741 million, so agency readers can take the USAF off their prospecting lists for the foreseeable future.  

There is no word on when a new campaign will drop, but sellers should reach out for revenue year round since the Air Force does not have a top spending period. They are primarily trying to reach the next wave of job seekers, so millennials and Gen-Zers (male skew) are the top demographic. 

According to the original RFP, the agency chosen would be responsible for television, radio, magazine, newspaper, online digital, social, direct mail, outdoor, transit, promotional material, video, film, emerging technologies (like Playstation VR) and experiential. So, omni-channel sellers will also likely have an advantage here.

iSpot reports a year-to-date (YTD) national TV spend of $15.7 million. Full 2017 spend was $46.3 million. 2016 spend was $29.9 million, meaning budgets nearly doubled last year. Spots aired on shows with a male skew, specifically younger males (see show targeting right). 

Pathmatics reports a YTD digital spend of $57,800. Full 2017 spend was $9.2 million, up from the $4.5 million spent for full 2016. Most ads are placed directly, and top ad destinations include stack.com, diply.com, careerbuilder.com, discovery.com and animalplanet.com.