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GSD&M | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (512) 242-4736
Main Fax (512) 427-4700
Primary Address
828 West Sixth Street
Austin, TX 78703-5420
USA

GSD&M Contacts

Contacts (5/72)
Name Title State
Tim M. Co-Founder TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (512) 242-4736
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 828 West Sixth Street

Austin, TX
78703-5420
USA

Roy S. Co-Founder & Chairman TX
Duff S. Chief Executive Officer TX
Judy T. Co-Founder TX
Tom H. Senior Vice President & Group Creative Director TX

Client Relationships


Brand Service From To Media Spend
**** ***** Creative 2018 present ********
******** ********* ********* Media Buying, Media Planning unknown present *******
********* ***** AOR - creative unknown present *
**** ***** media buying & planning 2015 present ******
******* *** ********* *********** Creative 2020 present *********

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WinmoEdge

TV, Digital Opps: The US Air Force works with GSD&M for International Women’s Day campaign


The Drum).

In addition, Chief of Total Force Integration/Chief of Advertising & Marketing Michael Johnson was promoted last spring. Because the Air Force has worked with its media AOR for nearly two decades, the chance to vie for a spot on the roster is slim to none. We still encourage agencies and martechs to reach out just in case there are specific projects that need special attention. Havas Worldwide San Francisco has been over digital since 2007.

Adbeat reports digital display spend over the last 12 months totaled $3.2m and was placed primarily via direct buy onto sites like littlethings.com, wikia.com, cracked.com, looper.com and grunge.com. Ads over the last 24 months totaled $6m and were placed primarily via direct buy and Google onto sites like merriam-webster.com, littlethings.com, wikia.com, brainjet.com and spanishdict.com.

According to iSpot, over $1.5 million has been spent in the last 12 months on national TV  targeting Gen-Z and millennials (see chart right). Other than the spending that occurred last Q4, there wasn't much invested in TV for 2018.

Sellers should reach out for revenue year round since the Air Force does not have a top spending period. They are primarily trying to reach the next wave of job seekers, so millennials and Gen-Z are the top demographic. Given the new campaign, those with a female focus may have an advantage.