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GSD&M | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (512) 242-4736
Main Fax (512) 427-4700
Primary Address
828 West Sixth Street
Austin, TX 78703-5420
USA

GSD&M Contacts

Contacts (5/77)
Name Title State
Tim M. Co-Founder TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (512) 242-4736
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 828 West Sixth Street

Austin, TX
78703-5420
USA

Roy S. Co-Founder & Chairman TX
Duff S. Chief Executive Officer TX
Judy T. Co-Founder TX
J.B. R. Executive Vice President & Chief Marketing Officer TX

Client Relationships


Brand Service From To Media Spend
**** ***** Creative 2018 present ********
******** ********* ********* Media Buying, Media Planning unknown present ********
**** ***** media buying & planning 2015 present *******
********* **** AOR - creative 2000 present *
******** Creative unknown present ********

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WinmoEdge

Campaign Imminent: #21 Pizza Hut hands $227M creative account to GSD&M (Score 89)


in June. The change follows executive shake-ups, like the hire of CBO Marianne Radley and CMO Zipporah Allen. 

There is no word on when a new campaign will launch, but I imagine it'll coincide with their top sending period, Q4. Their demographic skews towards millennial men, and they are taking strides to appeal to health endemic peoples by eliminating antibiotics from their chicken

Don't forget Pizza Hut is now the official NFL sponsor and they have a said the offering "proved very enticing to consumers." He continues, "once they know we have it, they prove to come back more often." 

iSpot reports a year-to-date (YTD) national TV spend of $104.3 million, which has been played on sports programming (see targeting right). Spend for 2017 was $213.1 million 

Pathmatics reports a YTD digital display spend of $2.4 million, which has been placed primarily direct (97%) onto sites such as espn.com, youtube.com, yahoo.com, sfgate.com and chron.com. Spend for 2017 totaled $10.9 million and spend for 2016 totaled $8.9 million. 

From 2016 to 2017, print increased by about $200,000 and radio increased by about $800,000. On the flip side, out-of-home decreased by about $100,000 (per Kantar). 

Agency & martech readers - even though creative was just switched, I wouldn't ignore the account. GSD&M is Pizza Hut's sixth creative agency in six years, so GSD&M could be off the account as fast as they won it. (And then you can potentially take a slice of the pie.) 

There may also be an opportunity to pick up media work. Blue 449 has had the account since 2011, putting them past average agency tenure (2.5 to 3 years). And, as you know, reviews tend to follow one another. 

Read all of WinmoEdge's updates on the pizza chain here