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GSD&M | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (512)-242-4736
Primary Address
828 West Sixth Street
Austin,
TX
78703
USA
GSD&M Contacts
Contacts (5/102)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Zach P. | Associate Director, Creative Recruitment & Growth | TX | ||||||||||||
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Sample of Related Brands
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| Jay R. | Executive Vice President, Chief Creative Officer | TX | ||||||||||||
| Dave K. | Chief Media Officer | TX | ||||||||||||
| Kcenia L. | Senior Vice President & Chief Financial Officer | TX | ||||||||||||
| Tim M. | Co-Founder | TX | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Pizza Hut taps first new PR AOR in 15 years (Score 48)
- This hire replaces Zeno Group, incumbent PR AOR of fifteen years.
- For a few projects in 2022, PH also worked with PR and marketing agency Superjuice.
- The brand will likely:
- Launch a new campaign soon
- Shift strategy
- Ramp up spend more
- Seek additional new agency partners
- Target demographic:
- Gen-Z and millennials with a male skew
- Its ads also target Spanish-speaking audiences
Recent leadership shifts:
- This shift closely follows PH's September 2022 promotion of global chief digital and customer experience officer Courtney Vogel.
- Vogel joined the company in October 2017 and most recently served as its international chief transformation officer.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: PH has spent approximately $38.8m on national TV commercials YTD, down 22% from the approximately $50m spent by this point last year.
- Last year: In 2022, the brand spent around $131.4m on this channel after having spent barely less, around $131.3m, in 2021.
- 2023 ad programming: PH's 2023 commercials have targeted male sports enthusiasts watching shows such as NFL Football, College Basketball, SportsCenter, the Super Bowl LVII Immediate Pregame, and the Super Bowl LVII Pregame.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: YTD, the brand has allocated roughly $8.7m toward digital ads, a 4% increase from the roughly $8.4m allocated by this point last year.
- YTD data: Since the beginning of 2023, PH has earned ~948.9m digital impressions via YouTube (33%), Instagram (30%), Facebook (20%), desktop video (9%), desktop display (6%), and mobile display (3%) ads.
- Last year: The brand's estimated full-year 2022 spend of $45.3m reached 42% more than that of $31.9m in 2021.
- Additional channel insights
- The brand utilizes radio, local broadcast, OOH, digital, and Google Ads.
- As you can tell by the video above, PH also launches Spanish commercials.
Additional agency insights:
- Opportunity: Agency reviews often follow one another closely, so get in touch soon to offer digital analytics, creative, media, multicultural, social media management, influencer, and/or experiential services.
- Digital reviews are especially likely considering the digital nature of Vogel's new title.
- Current agency roster:
- Alison Brod: PR AOR (2023)
- : Creative AOR
- : Digital AOR
- : Media agency partner
Insight Sources: Broadcast insights estimated by .