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GSD&M Idea City | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (512) 242-4736
Main Fax (512) 427-4700
Primary Address
828 West Sixth Street
Austin, TX 78703-5420
USA

GSD&M Idea City Contacts

Contacts (5/84)
Name Title State
Tim M. Co-Founder TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (512) 242-4736
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 828 West Sixth Street

Austin, TX
78703-5420
USA

Roy S. Co-Founder & Chairman TX
Duff S. Chief Executive Officer TX
Judy T. Co-Founder TX
J.B. R. Executive Vice President & Chief Marketing Officer TX

Client Relationships


Brand Service From To Media Spend
******** ********* ********* Media Buying, Media Planning unknown present ********
**** ***** media buying & planning 2015 present ********
********* **** AOR - creative 2000 present *
******* **** creative 2008 present *
**** ****, ***. AOR - creative 2007 present *******

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WinmoEdge

Female Media Opps: At Home continuing to boost marketing budget


Home decor retailer Bird at his word and continue to go after this revenue. Besides the channels listed, At Home also runs print and outdoor ads. 

ISpot reports that AT spent $126,945 on national TV ads last year, all of which went to ABC shows (see chart right). This is down from 2016, when $1.7M was spent on HGTV shows. 

Pathmatics also reports a decrease in AH's display spending. $59,800 went to digital ads in 2017 and $4.5M was spent in 2016. All sites last year were programmatic partners, but in 2016, 99% of ads were placed direct. Top targeted sites last year were youtube.com, health.com and cookinglight.com.

Since they said spend would increase multiple times, I can only assume that $6.1M has been used for the expanded influencer campaign (more of their TV ads have featured celebrities) and the credit card program. However, since Bird did say TV and digital would be a bigger focus, hopefully those budgets will rise back up in 2018.

AH's target demo is female homeowners. Also, look for ad revenue targeting parents moving kids to college. Q2 and Q4 are their top spending periods to reach customers during the spring/summer upgrade the stuff in your house season and the holidays. 

Agency and martech readers - We removed At Home from the SPM Communications was appointed as PR AOR . But, we're pretty sure they were hired before Sheetz. 

CRM and digital AOR Feb. 2016, making their work the most vulnerable