GSD&M | Agency Profile, Contacts, AOR, Client Relationships
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Sample of Associated Brands
|Roy S.||Co-Founder & Chairman||TX|
|Duff S.||Chief Executive Officer||TX|
|Tom H.||Senior Vice President & Group Creative Director||TX|
|******** ********* *********||Media Buying, Media Planning||unknown||present||*******|
|********* *****||AOR - creative||unknown||present||*|
|**** *****||media buying & planning||2015||present||******|
|******* *** ********* ***********||Creative||2020||present||*********|
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Score 58 - Close Watch: Fiat Chrysler shuffles leadership team amid digital shift, focus on music marketing
Fiat Chrysler Automobiles (FCA) saw Steve Beahm, head of North American passenger car brands and Mopar, retire in May. As a result, the automobile giant shuffled its executive leadership. The shifts, which all occurred last month unless otherwise stated, are as follows.
Mike Koval was promoted to director of US Ram brand and product marketing. Prior to the appointment, he was head of Ram brand operations and oversaw vehicle and media mix optimization and pricing strategies.
In addition, Tim Kuniskis became head of North American passenger cars, a role he also held from October 2015 to February 2018. He has been with FCA since 1992, when he started assisting the Chrysler brand with marketing, but he most recently served as head of Jeep.
To fill the head of Jeep vacancy, FCA promoted Jim Morrison. In the new role, he will oversee sales, marketing and strategic operations for the brand across the US, Canada and Mexico. He most recently served as head of Ram, but has also assisted Jeep and Chrysler with marketing during his 24-year tenure at FCA.
To further expand the Jeep leadership, the company hired Christian Meunier as global president for the brand. He spent the last 17 years at Nissan in a variety of positions like European sales VP, USA marketing VP and Canadian president. He most recently served as global president of Nissan's Infiniti brand.
Do keep in mind, though, that the Jeep brand lost brand marketing head Jason Marchioni after seven months on the job. He now serves as brand marketing head for Alfa Romeo, and we are trying to track down his replacement at Jeep. Please view more executive shifts at here.
These leaders join Niel Golightly, who was appointed as global chief communications officer of FCA in December. He most recently served as VP of Shell Oil Company, which he joined in 2006 as global downstream communications VP. He also brings experience from various positions at Ford.
Please view lower-level shifts here.
These personnel changes will likely result in agency shifts, but since Publicis.Sapient since 2018. Remember average agency tenure typically falls between 3 and 4 years.
Focus pitches on helping FCA differentiate itself from competitors like Renault (partnered with Aurora for self-driving commercial vans) and an evolving media strategy.
CMO Olivier Francois is moving dollars out of TV to place a heavier emphasis on digital and data. Francois blatantly told Forbes earlier this year that FCA "will use more digital" to become more efficient and analytical. He specifically mentions social media since the channel can incorporate multiple facets of the brand - funny and serious - to not ruin the "boldness of the message."
Keep in mind that this digital shift won't see FCA pull out of music marketing because Francois is still highly in love with the channel. The Drum reports that FCA is still "courting record labels to bolster its media impressions," and Francois told the publication that music marketing allows FCA to be very targeted.
These spend shifts, along with FCA's expanded leadership team, may see FCA reverse its recent spend declines. Therefore, sellers should reach out to the company to be top-of-mind. FCA holds planning conversations in Q2 and buying conversations in Q1. It predominantly targets men, especially millennials given its focus on digital and music marketing.
Please view digital display spend (courtesy of here. Know that the company and its brands also typically use outdoor, print, radio, earned media, social media, experiential and sponsorship.