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GSD&M | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (512) 242-4736
Main Fax (512) 427-4700
Primary Address
828 West Sixth Street
Austin, TX 78703-5420
USA

GSD&M Contacts

Contacts (5/78)
Name Title State
Tim M. Co-Founder TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (512) 242-4736
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 828 West Sixth Street

Austin, TX
78703-5420
USA

Roy S. Co-Founder & Chairman TX
Duff S. Chief Executive Officer TX
Judy T. Co-Founder TX
J.B. R. Executive Vice President & Chief Marketing Officer TX

Client Relationships


Brand Service From To Media Spend
**** ***** Creative 2018 present ********
******** ********* ********* Media Buying, Media Planning unknown present ********
**** ***** media buying & planning 2015 present *******
********* **** AOR - creative 2000 present *
******** Creative unknown present ********

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WinmoEdge

Male Media Opps: Barbasol taps new creative AOR, launches new campaign


GSD&M as creative lead for undisclosed reasons. Perio president John Price said that “feedback on our new line of products has been very positive, and we’re excited to share our story with even more consumers in this new campaign.”

Barbasol doesn't typically have a top spending period, so plan on reaching out for ad dollars throughout the year, especially if you have high engagement among men. Per Kantar, the brand spent over $5.2 million on measured media in the States last year, up from roughly $2.1 million in 2016.

According to iSpot, Barbasol has spent $693,420 on national TV ads so far this year, largely targeting sports programs (see targeting right). The brand's total spend of $3.7 million in 2017 grew from $2.6 million in 2016, so expect TV spend to continue increasing.

While Pathmatics doesn't report any digital spend so far this year, Barbasol had a total 2017 spend of $45,500, with 94% of ads placed direct and through The Trade Desk on sites such as rawstory.com, instructables.com, aol.com, and snopes.com. 

Agency & martech readers - we don't have a media agency on record for the brand or for Perio and, as you know, agency reviews often follow one another, so with a new creative AOR hire, reach out soon for potential digital and/or media reviews.