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Proof Advertising | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (512) 345-6658
Main Fax (512) 345-6227
Primary Address
114 West Seventh Street
Suite 500
Austin, TX 78701
USA

Proof Advertising Contacts

Contacts (5/26)
Name Title State
Bryan C. President TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (512) 345-6658
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 114 West Seventh Street
Suite 500
Austin, TX
78701
USA

Craig M. Co-owner & Executive Creative Director TX
Elissa v. Associate Partner & Account Director TX
Jocelyn F. Associate Partner & Managing Director TX
Krystal G. Associate Media Director TX

Client Relationships


Brand Service From To Media Spend
******* ***** ****** Creative, Media Planning 2016 present *
******* Creative, Digital, Social 2017 present *
****** ********** Creative, Media Planning 2003 present ******
******* ***** AOR - creative 2008 present *****
********* ********* AOR - creative 2012 present *

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WinmoEdge

Boomer, Millennial Media Opps: Texas Tourism launches new campaign


 

review last year. The new campaign will run on TV, digital, PR, and social media.

Sellers should keep pursuing last minute ad revenue through the summer and fall seasons (Q2/Q3), since TT's fiscal year begins Sept. 1. Main spend channels are digital, TV, print, and event.

An advantage will go to sellers targeting millennials and Gen-Xers, with a secondary focus on Boomers. Specifically, TT is looking to attract potential vacation travelers with an eye for adventure. Per its marketing plan, the state spent 2016 and 2017 targeting non-resident overnight leisure travelers and, while the majority of Texas tourists are domestic, this share has declined in recent years. Thus, the state is now legislatively mandated to target out-of-state markets to be in their consideration set.

Texas is primarily targeting domestic travelers from other states, since U.S. out-of-state travel has grown to comprise 43% of all visitor spending in the state. Top origin states include Calif, La, Ill, Okla, Fla, NY and Kan.

Programmatic digital advertising will be emphasized while TX increases its spend and presence among social media platforms. The state will also use domestic and international public activities including travel trade shows and media events to drive travel interest. This approach is geared towards reaching the widest possible audience with reduced budgets in 2018. While lawmakers cut TX's budget for the next two years down from its 2015 spend of $67.7 million, expect the spend to hover between $24-34 million. 2018's

iSpot reports a YTD national spend of over $357,000, with spots placed on family and male-oriented shows (see show targeting right). Its full 2017 spend was almost $15 million.

Pathmatics reports a YTD digital display spend of $575,000, consisting mostly (88%) of desktop ads. Top 2018 destination sites include priceline.com, foodnetwork.com, hgtv.com, and travel networks such as travelchannel.com, tripaddvisor.com, and hotels.com. For full 2017, $4 million was spent in this channel, a majority of which (63%) allocated to video ads. Targeting, however, has stayed largely the same.