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Proof Advertising | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (512) 345-6658
Main Fax (512) 345-6227
Primary Address
114 West Seventh Street
Suite 500
Austin, TX 78701
USA

Proof Advertising Contacts

Contacts (5/34)
Name Title State
Bryan C. President TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (512) 345-6658
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 114 West Seventh Street
Suite 500
Austin, TX
78701
USA

Craig M. Co-owner & Executive Creative Director TX
Elissa v. Associate Partner & Account Director TX
Jocelyn F. Associate Partner & Managing Director TX
Lane J. Associate Creative Director TX

Client Relationships


Brand Service From To Media Spend
******* ***** ****** Creative, Media Planning 2016 present *
******* Creative, Digital, Social 2017 present *
****** ********** Creative, Media Planning 2003 present ******
******* ***** AOR - creative 2008 present *****
********* ********* AOR - creative 2012 present *

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WinmoEdge

Campaign Imminent Update: Texas Tourism hires new AOR


Update (9/28): Little Texas 90s themed nostalgia style campaign on the way (I told you that idea would work!), sellers in Texas's target DMAs should reach out for traditional and digital revenue (more info below).

Winter campaign planning may have been delayed due to the change (more info below), meaning there could still be time to secure substantial revenue for Q4-Q1. Also, keep in mind that the department's fiscal 2018 (began Sept. 1) budget was cut in half to $13 million from $34 million in 2017. 

Incumbent:  Slingshot had creative and media the past five years. 


Below published 8/3

We've learned that Slingshot, their five-year creative and media AOR incumbent, on the defense. It's too late for agencies to pitch, but we wanted to keep sellers posted. If you're a current partner noticing Q4 and 2018 feedback delays, this is why. And if the account moves, you'll need to engage new agency side decision makers for traditional and digital budgets.

We'll keep you posted as we learn more, but keep in mind that incumbents keep government accounts after a review at a much higher rate than commercial accounts. If nobody suggested a Little Texas 90s themed nostalgia style campaign, I foresee Slingshot keeping the account for another five years. 

Sellers - focus your pitch on Texas's target demos and markets:

Like many other state tourism organizations, they target boomers (27% iof Texas travelers, skews to HHI $60K+) Gen-X with kids under age 18 (35% of Texas travelers, skews to HHI $60K+) and adult millennials (HHI $40K+), according to their fiscal 2017 Marketing Plan.

Almost 40% of travel to Texas comes from six states: California, Louisiana, Tennessee, Oklahoma, Illinois, and Florida. Specifically, their top 10 origin Designated Marketing Areas are  Los Angeles, Oklahoma City, OK; Chicago, IL; Atlanta, GA; Denver, CO; Monroe, LA; El Dorado, AR; San Diego, CA; Albuquerque-Santa Fe, NM; and Phoenix, AZ

Additional Insight

Marketing Spend: Lawmakers cut Texas's tourism funds in half from a budget of $67.7 million in 2015 to $34 million annually for the next two years. 

TV Breakdown: Almost $24 million has gone to national TV ads since last August, down from $25.8 million during the prior year period, according to iSpot.tv. Both years, almost all of these ads ran from Jan-June to keep Texas top-of-mind during travel planning season. 

Top targeted programming since last August includes "Jimmy Kimmel Live," "The Late Show with Stephen Colbert" and "Duck Dynasty."

Digital Breakdown: $4.7 million has garnered 345.6 million impressions the past year, double the $2.2 million spent on 331.7 million impressions a year earlier. For the past year, desktop video has dominated spending, at 62% of budget, or $2.9 million, Pathmatics reports. Most of the remainder is split between desktop banners and mobile video. 

Top targeted sites include youtube.com, mlb.com, fordors.com Hearst's grindtv.com, 120sports.com, xe.com, Hearst's goodhousekeeping.com and tripadvisor.com.