Proof Advertising | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(512) 345-6658|
|Main Fax||(512) 345-6227|
Proof Advertising Contacts
Sample of Associated Brands
|Craig M.||Co-owner & Executive Creative Director||TX|
|Elissa v.||Associate Partner & Account Director||TX|
|Jocelyn F.||Associate Partner & Managing Director||TX|
|Krystal G.||Associate Media Director||TX|
|******* ***** ******||Creative, Media Planning||2016||present||*|
|*******||Creative, Digital, Social||2017||present||*|
|****** **********||Creative, Media Planning||2003||present||******|
|******* *****||AOR - creative||2008||present||*****|
|********* *********||AOR - creative||2012||present||*|
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Boomer, Millennial Media Opps: Texas Tourism launches new campaign
review last year. The new campaign will run on TV, digital, PR, and social media.
Sellers should keep pursuing last minute ad revenue through the summer and fall seasons (Q2/Q3), since TT's fiscal year begins Sept. 1. Main spend channels are digital, TV, print, and event.
An advantage will go to sellers targeting millennials and Gen-Xers, with a secondary focus on Boomers. Specifically, TT is looking to attract potential vacation travelers with an eye for adventure. Per its marketing plan, the state spent 2016 and 2017 targeting non-resident overnight leisure travelers and, while the majority of Texas tourists are domestic, this share has declined in recent years. Thus, the state is now legislatively mandated to target out-of-state markets to be in their consideration set.
Texas is primarily targeting domestic travelers from other states, since U.S. out-of-state travel has grown to comprise 43% of all visitor spending in the state. Top origin states include Calif, La, Ill, Okla, Fla, NY and Kan.
Programmatic digital advertising will be emphasized while TX increases its spend and presence among social media platforms. The state will also use domestic and international public activities including travel trade shows and media events to drive travel interest. This approach is geared towards reaching the widest possible audience with reduced budgets in 2018. While lawmakers cut TX's budget for the next two years down from its 2015 spend of $67.7 million, expect the spend to hover between $24-34 million. 2018's
iSpot reports a YTD national spend of over $357,000, with spots placed on family and male-oriented shows (see show targeting right). Its full 2017 spend was almost $15 million.
Pathmatics reports a YTD digital display spend of $575,000, consisting mostly (88%) of desktop ads. Top 2018 destination sites include priceline.com, foodnetwork.com, hgtv.com, and travel networks such as travelchannel.com, tripaddvisor.com, and hotels.com. For full 2017, $4 million was spent in this channel, a majority of which (63%) allocated to video ads. Targeting, however, has stayed largely the same.