Proof | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (512)-345-6658
Proof Contacts
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| Kimberly G. | Chief Finance Officer | TX | ||||||||||||
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| Jeff P. | Chief Growth Officer | TX | ||||||||||||
| Craig M. | Chief Creative Officer | TX | ||||||||||||
| Bryan C. | President & Chief Executive Officer | TX | ||||||||||||
| Jocelyn F. | President | TX | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| *******/ ***** ******* | Creative | * | ||
| ******** ****** ********, *** | Creative, Media Planning, Media Buying | * | ||
| ******** ********** *********** | Creative | * | ||
| ****** *********** | Media Buying, Media Planning, Creative | * | ||
| ****** ** *** ******** ******** *********** & **** | Creative, Media Buying, Media Planning, Digital | * |
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WinmoEdge
Male Gen-Z, Millennial Media Opps: Subway introduces the "Subway Series" menu (Score 54)
According to Pathmatics, Subway earned 990.5m impressions YTD through desktop video ads (53%), Facebook ads (26%), Instagram ads (15%), Twitter ads (3%), desktop display ads (2%) and mobile display ads (1%). It placed the majority (99%) of these ads directly onto sites such as youtube.com, facebook.com, instagram.com, twitch.tv and twitter.com. It placed the remainder (1%) indirectly through Google AdX+AdSense and Infolinks onto sites such as nfl.com, egotastic.com, earthlink.net, letterboxd.com and smith-wessonforum.com. It spent approximately $10.9m on digital display ads YTD, a 15% increase from $9.5m spent in this channel during the same time period of 2021. Full-year spend increased slightly (5%) from $26.6m in 2020 to $27.8m in 2021.
Per iSpot, Subway spent approximately $116.5m on national TV ads YTD, a slight (3%) decrease from $119.6m spent in this channel during the same time period of 2021. Full-year spend increased by 54% from $176.7m in 2020 to $257.9m in 2021. This year, it placed ads during programming such as NFL Football, College Basketball, NBA Basketball, NHL Hockey and The Oscars.
Sellers-- Subway targets a broad audience with its massive marketing budget. However, I believe it is primarily targeting Gen-Zers and millennials with a male skew. It reaches these consumers through digital display and national TV ads. It also invests in OOH and local broadcast TV ads, per Kantar. Click here to use Subway's location finder to see where you may be able to offer local ad space. Subway holds media planning discussions in Q2 and it buys during Q1. The chain will likely release some fresh creative or even launch a campaign to promote the new menu. Sellers should reach out to offer ad space.
Agency & martech readers-- Subway currently works with INVNT Group (experiential). Subway has been working with Dentsu mcgarrybowen and Carat since 2017, which puts those accounts over the three-year average agency tenure. Get in touch with Subway's DMs to see if it is planning a review anytime soon. It may need some help promoting the new menu as well.