Proof Advertising | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
|Main Telephone||(512) 345-6658|
|Main Fax||(512) 345-6227|
Proof Advertising Contacts
Sample of Associated Brands
|Craig M.||Co-owner & Executive Creative Director||TX|
|Elissa v.||Associate Partner & Account Director||TX|
|Jocelyn F.||Associate Partner & Managing Director||TX|
|Lane J.||Associate Creative Director||TX|
|******* ***** ******||Creative, Media Planning||2016||present||*|
|*******||Creative, Digital, Social||2017||present||*|
|****** **********||Creative, Media Planning||2003||present||******|
|******* *****||AOR - creative||2008||present||*****|
|********* *********||AOR - creative||2012||present||*|
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Campaign Imminent Update: Texas Tourism hires new AOR
Update (9/28): Little Texas 90s themed nostalgia style campaign on the way (I told you that idea would work!), sellers in Texas's target DMAs should reach out for traditional and digital revenue (more info below).
Winter campaign planning may have been delayed due to the change (more info below), meaning there could still be time to secure substantial revenue for Q4-Q1. Also, keep in mind that the department's fiscal 2018 (began Sept. 1) budget was cut in half to $13 million from $34 million in 2017.
Incumbent: Slingshot had creative and media the past five years.
Below published 8/3
We've learned that Slingshot, their five-year creative and media AOR incumbent, on the defense. It's too late for agencies to pitch, but we wanted to keep sellers posted. If you're a current partner noticing Q4 and 2018 feedback delays, this is why. And if the account moves, you'll need to engage new agency side decision makers for traditional and digital budgets.
We'll keep you posted as we learn more, but keep in mind that incumbents keep government accounts after a review at a much higher rate than commercial accounts. If nobody suggested a Little Texas 90s themed nostalgia style campaign, I foresee Slingshot keeping the account for another five years.
Sellers - focus your pitch on Texas's target demos and markets:
Like many other state tourism organizations, they target boomers (27% iof Texas travelers, skews to HHI $60K+) Gen-X with kids under age 18 (35% of Texas travelers, skews to HHI $60K+) and adult millennials (HHI $40K+), according to their fiscal 2017 Marketing Plan.
Almost 40% of travel to Texas comes from six states: California, Louisiana, Tennessee, Oklahoma, Illinois, and Florida. Specifically, their top 10 origin Designated Marketing Areas are Los Angeles, Oklahoma City, OK; Chicago, IL; Atlanta, GA; Denver, CO; Monroe, LA; El Dorado, AR; San Diego, CA; Albuquerque-Santa Fe, NM; and Phoenix, AZ
Marketing Spend: Lawmakers cut Texas's tourism funds in half from a budget of $67.7 million in 2015 to $34 million annually for the next two years.
TV Breakdown: Almost $24 million has gone to national TV ads since last August, down from $25.8 million during the prior year period, according to iSpot.tv. Both years, almost all of these ads ran from Jan-June to keep Texas top-of-mind during travel planning season.
Top targeted programming since last August includes "Jimmy Kimmel Live," "The Late Show with Stephen Colbert" and "Duck Dynasty."
Digital Breakdown: $4.7 million has garnered 345.6 million impressions the past year, double the $2.2 million spent on 331.7 million impressions a year earlier. For the past year, desktop video has dominated spending, at 62% of budget, or $2.9 million, Pathmatics reports. Most of the remainder is split between desktop banners and mobile video.
Top targeted sites include youtube.com, mlb.com, fordors.com Hearst's grindtv.com, 120sports.com, xe.com, Hearst's goodhousekeeping.com and tripadvisor.com.