Camelot Strategic Marketing & Media | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(214) 373-6999|
|Main Fax||(214) 373-6854|
Camelot Strategic Marketing & Media Contacts
|Brenda W.||Co-Founder & President||TX|
Sample of Associated Brands
|Tom K.||Chief Executive Officer||TX|
|Jack M.||Chief Financial Officer||TX|
|Alex R.||Executive Vice President, Interactive Marketing||TX|
|Ben C.||Executive Vice President, Marketing & Media||TX|
|*-******, ***.||Media Buying, Media Planning||unknown||present||*******|
|*** **** *******, ***.||media buying & planning||unknown||present||*******|
|****** *******, ***.||Digital||2016||present||*******|
|********* ****||Media Buying, Media Planning||2017||present||*******|
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Score 79 - Account in Jeopardy: Southwest Airlines promotes two marketers
For 2016, Southwest's top spend period was Q1, a shift from 2015, when spend was highest in Q3/early Q4. Therefore, it would stand to reason that if a review is happening before next year, it will happen sooner rather than later. Southwest has long-touted its position as the best low-cost airline, so agency pitches should stay true to that message.
Long-time creative AOR Camelot Communications for several years.
Sellers - while Southwest's spend is down slightly in Q1 2017 (from Q1 2016), keep in mind that 2016 spend was well above 2015 spend. Additionally, Q1 2017 spend is higher than that of Q1 2015, so spend levels will likely stay up for this year.
Experience: Both Green and Tierney have held various positions in Southwest's marketing department since 2002 and 2003, respectively. Green was promoted to marketing VP last summer, when CMO Kevin Krone checked his bags and left the company (more here).
For full 2016, Southwest spent $114.4 million on national TV ads. These ads were run mostly in Q1 and Q4, with one additional flight running in June.
Digital Breakdown: YTD, Pathmatics reports that Southwest has spent $2.7 million on digital display ads (236.2 million impressions). Again, this is a decline from Q1 2016, when $6 million garnered 281.1 million impressions.
For full 2016, digital display spend was $8.8 million was spent, meaning Q1 received the bulk of last year's spend. The overwhelming majority of these were desktop video ad (91%) and were mostly placed site direct (80%) or through TubeMogul (16%). Top ad destinations include: youtube.com, aol.com, foxnews.com, video.foxnews.com, mlb.com and weather.com.
Southwest Airlines Co.
2702 Love Field Dr.
Dallas, TX 75235
Chief Marketing Officer
Managing Director, Marketing