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Moroch Partners | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(214) 520-9700
Primary Address
3625 North Hall Street
Suite 1100
Dallas, TX 75219
USA

Moroch Partners Contacts

Contacts (5/52)
Name Title State
Tom M. Owner TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (214) 520-9700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3625 North Hall Street
Suite 1100
Dallas, TX
75219
USA
Pat K. Vice Chairman TX
Matt P. Chief Executive Officer TX
Brian P. Director, Paid Search TX
Amber K. Associate Director, Integrated Media Buying TX

Client Relationships

Current Past

Brand Service From To Media Spend
**** ******** *********** Creative *
****** **** ************* Creative, Public Relations *
**** **** ******** Media Buying, Media Planning, Public Relations *
*********, ***. Public Relations *
******* ********* ******* Creative *

See Winmo sales intelligence in action

WinmoEdge

Six Flags hires marketing chief (Score 69)


Sales lead: Reach out to the new CMO now to offer ad space & inquire about agency opportunities. 

  • Six Flags (SF) appointed Edithann Ramey as CMO, effective February 27th, 2023. 
  • Ramey joins from On The Border, where she also served as CMO.
  • She is now responsible for guest experience, group sales, sponsorships, growth, and brand awareness. 
  • We told you about SF hiring Omar Omran as CDO in October. 

**We are unable to confirm Ramey's email address at this time. Please reach out to SF's other DMs for the time being.**

SF's target demographic: Gen-X & millennial parents 

The company will likely:

  • Review the agency roster/hire additional assistance
  • Increase ad spend
  • Experiment with new marketing channels

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: SF has not allocated any budget toward national TV ads so far this year.
  • 2021-2022 spend: Full-year spend increased by 27% from $946.4k in 2021 to $1.2m in 2022. 
  • 2022 ad programming: It placed ads during programming such as The 96th Annual Macy's Thanksgiving Parade, NBA Basketball, Football Night in America, The National Dog Show, and Elf [Movie]. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: SF spent nearly $382.5k on digital display ads YTD, an 11% decrease from $425.4k spent in this channel during the same time period of 2022. 
  • YTD data: 50.2m impressions via Facebook (83%) and Instagram (17%). 
  • 2021-2022 spend: Full-year spend dropped by 39% from $26.3m in 2021 to $16m in 2022. 
  • Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com. 

Additional channel insights  

  • Vivvix: SF also utilizes OOH and local broadcast. 

Agency analysis:

  • Opportunity: CMO hires are the number one sign of upcoming agency shifts. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.