Moroch Partners | Agency Profile, Contacts, AOR, Client Relationships
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Moroch Partners Contacts
|Pat K.||Vice Chairman||TX|
Sample of Associated Brands
|Sheila L.||Senior Partner||TX|
|Brad M.||Chief Digital Officer||TX|
|Doug M.||Chief Client Service & Development Officer||TX|
|**** ******** ***********||AOR - creative||2014||present||*|
|******* **** *******||Media Buying, Media Planning||2016||present||*******|
|****** **** *************||creative, public relations||1986||present||*******|
|*********'*||AOR - creative||2011||present||*|
|**** **** ********||media buying & planning, public relations||unknown||present||*|
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Score 43: Future Possibility - Stage Stores increasing digital efforts for 2017
Subject: digital, mobile, spot TV, social media
Company: Stage Stores, based in Houston, offers consumers apparel, accessories, cosmetics and footwear under the Bealls, Palais Royal and Stage names throughout the South Central, Southwestern and Northwestern states, and under the Peebles names throughout the Midwest, Southeast, Mid-Atlantic and New England states.
Opportunity: During the recent Q3 earnings call, CEO Michael Glazer stated that Stage Stores had reduced marketing expenses during the first nine months of 2016 in order to "be better positioned" to invest in marketing for the holiday season. During Q4, Glazer said SS will reach out to "even more customers" in order to highlight its "tremendous" values and popular styles. Glazer also added that SS is "leveraging digital marketing to much more aggressively speak to [its] customer where and how she prefers to be spoken to." Remember that SS hired Jay Basnight as digital marketing VP in April. Basnight joined SS from America's Cup, where he served as digital marketing consultant for six months after serving as director of digital marketing for Dick's Sporting Goods for 2.5 years.
In addition to increased digital efforts that were first announced in March (more here), SS has spent 2016 making its stores "brighter, more organized and much easier to shop." SS has also improved its in-store signage to showcase its value and price points. In another attempt to drive customers to the store, the company rolled-out its tender-neutral loyalty program in late September, called Style Circle Rewards (a tender-neutral loyalty program is one that does not require a store card to join). Per Glazer, this expanded loyalty program compliments the existing private-label credit card and participation is exceeding initial targets. This new program will allow SS to better understand customers' shopping habits and offer even more personalized promotions and rewards.
Note that net sales for Q3 were $317 million, a decrease of 9.8% to Q3 2015, and SS experienced a double-digit decline in traffic.
Also, Stage Stores recently promoted Thorsten Weber to chief merchandising officer, following the departure of Steve Lawrence, who became the CEO of Francesca's in mid-October (more here). During the call, Weber mentioned that, in addition to efforts to make SS "the" gift destination for customers, the company is also in the process of "building an impulse initiative that will include a year-round gift center." Therefore, look for marketing dollars tied to touting SS as a year-round gift-giving destination in 2017.
Agency readers, we're still gathering information about the state of SS' agency roster, but last we knew, SelectNY was brought on last year to assist those efforts, but we are unsure if that relationship still exists. Also, CMO Bill Gentner has been on the job for right at two years, so he could be itching for a new creative, as well.
Election Uncertainty: Just as an aside, Glazer joined the ranks of CEOs that have mentioned the election in earnings calls. "There's a lot of uncertainty with the election without a doubt," he stated. He specifically mentioned SS's border stores and the impact a Trump presidency might have on the peso and customers' ability to spend. Glazer is confident that SS can deliver the right style and value, even in the face of this uncertainty.
Digital Breakdown: Per Pathmatics, SS has spent just $26,000 on total digital ads this year - almost all desktop (99%). See chart for impression sources and spend breakdown. Top ad destinations include: scarymommy.com, yahoo.com, reddit.com and answers.com.
This is actually down slightly from the same period 2015 when SS spent $33,000 on digital display ads.
10201 Main St.
Houston, TX 77025
Chief Marketing Officer
Vice President, Marketing, Planning & Finance
3625 N. Hall St.
Dallas, TX 75219