Insight Sources: Broadcast insights estimated by Vivvix.
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Lopez Negrete Communications, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: multicultural marketing, Hispanic specialty
- Main Telephone
- (713) 877-8777
Primary Address
3336 Richmond Avenue
Suite 200
Houston,
TX
77098
USA
Lopez Negrete Communications, Inc. Contacts
Contacts (5/28)
Name | Title | State | ||||||||||||
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Alex L. | Co-Founder, President & Chief Executive Officer | TX | ||||||||||||
Sample of Related Brands
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Cathy L. | Executive Vice President & Chief Financial Officer | TX | ||||||||||||
Fernando O. | Chief Creative Officer | TX | ||||||||||||
Tanya L. | Senior Account Director | TX | ||||||||||||
Angela B. | Director, Digital Account | TX |
WinmoEdge
Gen-X, Millennial Media Opps: Sam's Club announces expansion plans amid agency reviews (Score 75)
Sales lead: Reach out if you can help this company expand.
- Sam's Club (SC) recently announced it plans on opening 30 new locations over the next few years.
- The first new store will be in FL and is scheduled to open in 2024.
- It has also invested in in-store technology such as Scan & Go Checkout, fueling, and curbside pickup.
- The company decided to expand after recent sales growth and increased membership.
- We told you about SC's ongoing creative reviews in November.
SC's target demographic: Gen-X & millennials
The company will likely:
- Review other accounts once it completes the creative & media reviews
- Focus on promoting new locations
- Continue investing in store improvements & technology
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: SC has not allocated any budget toward national TV ads so far this year.
- 2021-2022 spend: Full-year spend totaled $7m in 2022 after it did not air any ads in 2021.
- 2022 ad programming: It placed ads during programming such as NFL Football, Today, and Today With Hoda & Jenna.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: SC spent around $3.5m on digital display ads YTD, a slight (9%) increase from $3.2m spent in this channel during the same time period of 2022.
- YTD data: 443.8m impressions via Facebook (63%), desktop video (20%), Instagram (11%), desktop display (4%), and mobile display (1%).
- 2021-2022 spend: Full-year spend equaled $46.6m in 2021 and $46.1m in 2022.
- Ad location: It placed 95% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, slickdeals.net, and diply.com. It placed 5% of these ads through multiple indirect channels onto sites such as yahoo.com, msn.com, fandom.com, chegg.com, and chess.com.
Additional channel insights
- SC also invests in OOH, radio, and local broadcast.
Agency analysis:
- Opportunity: Keep reaching out to participate in the creative & media reviews.
- Current roster:
- Lopez Negrete Communications: digital, social, & multicultural