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Lopez Negrete Communications, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: multicultural marketing, Hispanic specialty

Main Telephone
(713) 877-8777
Primary Address
3336 Richmond Avenue
Suite 200
Houston, TX 77098
USA

Lopez Negrete Communications, Inc. Contacts

Contacts (5/28)
Name Title State
Alex L. Co-Founder, President & Chief Executive Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (713) 877-8777
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3336 Richmond Avenue
Suite 200
Houston, TX
77098
USA

Cathy L. Executive Vice President & Chief Financial Officer TX
Fernando O. Chief Creative Officer TX
Tanya L. Senior Account Director TX
Angela B. Director, Digital Account TX

Client Relationships


Brand Service From To Media Spend
** ******** Multicultural, Creative *****
**** ** ******* *********** Multicultural, Creative, Digital *********
**** Multicultural *******
******* ***** ******* Multicultural *********
******* ****** Multicultural ********

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Media Opps: Sam's Club announces expansion plans amid agency reviews (Score 75)


Sales lead: Reach out if you can help this company expand. 

  • Sam's Club (SC) recently announced it plans on opening 30 new locations over the next few years.
  • The first new store will be in FL and is scheduled to open in 2024. 
  • It has also invested in in-store technology such as Scan & Go Checkout, fueling, and curbside pickup. 
  • The company decided to expand after recent sales growth and increased membership. 
  • We told you about SC's ongoing creative reviews in November. 

SC's target demographic: Gen-X & millennials

The company will likely:

  • Review other accounts once it completes the creative & media reviews
  • Focus on promoting new locations
  • Continue investing in store improvements & technology

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: SC has not allocated any budget toward national TV ads so far this year. 
  • 2021-2022 spend: Full-year spend totaled $7m in 2022 after it did not air any ads in 2021. 
  • 2022 ad programming: It placed ads during programming such as NFL Football, Today, and Today With Hoda & Jenna.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: SC spent around $3.5m on digital display ads YTD, a slight (9%) increase from $3.2m spent in this channel during the same time period of 2022. 
  • YTD data: 443.8m impressions via Facebook (63%), desktop video (20%), Instagram (11%), desktop display (4%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend equaled $46.6m in 2021 and $46.1m in 2022. 
  • Ad location: It placed 95% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, slickdeals.net, and diply.com. It placed 5% of these ads through multiple indirect channels onto sites such as yahoo.com, msn.com, fandom.com, chegg.com, and chess.com.  

Additional channel insights  

  • SC also invests in OOH, radio, and local broadcast.

Agency analysis:

  • Opportunity: Keep reaching out to participate in the creative & media reviews.
  • Current roster: 

Insight Sources: Broadcast insights estimated by Vivvix.