Insight Sources: Broadcast insights estimated by Kantar.
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Gravity Global - Houston, TX | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (713)-862-5100
Primary Address
1201 San Jacinto Street
Suite 267
Houston,
TX
77002
USA
Gravity Global - Houston, TX Contacts
Contacts (5/11)
Name | Title | State | ||||||||||||
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Josh O. | Chief Innovation Officer | TX | ||||||||||||
Sample of Related Brands
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Jose L. | President & Partner | TX | ||||||||||||
Robert H. | Research Director | TX | ||||||||||||
Sandra W. | Director, Broadcast Buying | TX | ||||||||||||
Natalia C. | Senior Producer - 9thWonder Agency | TX |
Client Relationships
Brand | Service | From | To | Media Spend |
---|---|---|---|---|
******** *********** ********, ***. | Media Buying, Media Planning | * | ||
******** ** ********** | Digital, Media Buying, Media Planning, Social | * | ||
******* ***, *** & ****** | Creative, Media Buying, Media Planning | * | ||
******* **** | Media Buying, Media Planning, Digital | * | ||
**** | Media Buying, Media Planning | * |
WinmoEdge
Gen-X Homeowners Opps: American Residential Services names marketing leader (Score 55)
Sales lead: Get in touch with the new CMO now to be top-of-mind.
- American Residential Services (ARS) named Vince Venditti CMO in November 2022.
- Venditti most recently served as performance marketing SVP at Leaf Home.
- We told you about ARS tapping April 2022.
ARS's target demographic: Gen-X homeowners
The company will likely:
- Review the current agency roster/hire additional assistance
- Increase ad spend
- Experiment with new marketing channels
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2022 spend: ARS spent nearly $6.4m on national TV ads in 2022.
- 2020-2021 spend: Full-year spend fell by 34% from $9.7m in 2020 to $6.4m in 2021.
- 2022 ad programming: It placed ads during programming such as The Young and the Restless, The Bold and the Beautiful, Let's Make a Deal, The Talk, and Perry Mason.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: ARS spent around $11.4k on digital display ads in 2022.
- 2022 data: 1.3m impressions via Facebook (54%), mobile display (24%), and desktop display (23%).
- 2020-2021 spend: Full-year spend equaled $30.1k in 2020 and $33.4k in 2021.
- Ad location: It placed 100% of these ads directly onto facebook.com, wkrn.com, wncn.com, foxcharleston.com, and wwaytv3.com.
Additional channel insights
- ARS also invests in radio and local broadcast.
Agency analysis:
- Opportunity: CMO hires are the number one sign of potential agency reviews.
- Current roster:
- Push: creative AOR
- 9thWonder Agency: media AOR