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Gravity Global - Houston, TX | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(713)-862-5100
Primary Address
1201 San Jacinto Street
Suite 267
Houston, TX 77002
USA

Gravity Global - Houston, TX Contacts

Contacts (5/11)
Name Title State
Josh O. Chief Innovation Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (713)-862-5100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1201 San Jacinto Street
Suite 267
Houston, TX
77002
USA

Jose L. President & Partner TX
Robert H. Research Director TX
Sandra W. Director, Broadcast Buying TX
Natalia C. Senior Producer - 9thWonder Agency TX

Client Relationships


Brand Service From To Media Spend
******** *********** ********, ***. Media Buying, Media Planning *
******** ** ********** Digital, Media Buying, Media Planning, Social *
******* ***, *** & ****** Creative, Media Buying, Media Planning *
******* **** Media Buying, Media Planning, Digital *
**** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Gen-X Homeowners Opps: American Residential Services names marketing leader (Score 55)


Sales lead: Get in touch with the new CMO now to be top-of-mind.

  • American Residential Services (ARS) named Vince Venditti CMO in November 2022. 
  • Venditti most recently served as performance marketing SVP at Leaf Home. 
  • We told you about ARS tapping April 2022

ARS's target demographic: Gen-X homeowners

The company will likely:

  • Review the current agency roster/hire additional assistance
  • Increase ad spend
  • Experiment with new marketing channels 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: ARS spent nearly $6.4m on national TV ads in 2022.
  • 2020-2021 spend: Full-year spend fell by 34% from $9.7m in 2020 to $6.4m in 2021. 
  • 2022 ad programming: It placed ads during programming such as The Young and the Restless, The Bold and the Beautiful, Let's Make a Deal, The Talk, and Perry Mason

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: ARS spent around $11.4k on digital display ads in 2022. 
  • 2022 data: 1.3m impressions via Facebook (54%), mobile display (24%), and desktop display (23%). 
  • 2020-2021 spend: Full-year spend equaled $30.1k in 2020 and $33.4k in 2021. 
  • Ad location: It placed 100% of these ads directly onto facebook.com, wkrn.com, wncn.com, foxcharleston.com, and wwaytv3.com. 

Additional channel insights  

  • ARS also invests in radio and local broadcast. 

Agency analysis:

  • Opportunity: CMO hires are the number one sign of potential agency reviews. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.