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WillowTree, Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: mobile app, digital product agency

Main Telephone
(434) 326-5320
Primary Address
107 Fifth Street Southeast
Charlottesville, VA 22901
USA

WillowTree, Inc. Contacts

Contacts (5/17)
Name Title State
Tobias D. Chief Executive Officer VA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (434) 326-5320
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 107 Fifth Street Southeast

Charlottesville, VA
22901
USA
Mike M. Partner & Chief Commercial Officer VA
Jarrod C. Partner & Senior Vice President, Commercial Strategy & Operations VA
Woody Z. Partner & Vice President, Business Development VA
Patrick H. Partner & Vice President, Business Development VA

Client Relationships

Current Past

Brand Service From To Media Spend
******* ******** *********** Digital *
****** ********* Digital *
******* ****** & *******, ***. Digital *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-X Opps: Wyndham Hotels & Resorts announces new AOR (Score 36)


Sales lead: Reach out to offer ad space & inquire about agency opportunities.

Target demographic: Gen-Xers & millennials with a male skew

The company will likely: 

  • Ramp up promotional activity for the loyalty program
  • Increase ad spend
  • Seek additional agency support 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Wyndham spent about $7.1m on national TV ads YTD, a huge jump from $1.2k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend dropped 36% from $139.6k in 2021 to $89.1k in 2022. 
  • Ad programming: It placed ads during programming such as NBA Basketball, Diners, Drive-Ins and Dives, The First 48, NHL Hockey, and MLB Baseball. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Wyndham spent around $1.5m on digital display ads YTD, the same amount it spent during the same time period of 2022. 
  • YTD data: 221m impressions via Facebook (44%), desktop display (23%), YouTube (22%), Instagram (7%), mobile display (3%), and desktop video (1%). 
  • 2021-2022 spend: Full-year spend fell by 37% from $10.6m in 2021 to $6.7m in 2022. 
  • Ad location: It placed 79% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, milb.com, and aaa.com. It placed 21% of these ads through multiple indirect channels onto sites such as expedia.com, msn.com, hotels.com, diply.com, and prosportsdaily.com.

Additional channel insights  

  • Vivvix: Wyndham also invests in OOH, print, and local broadcast. 
  • Top podcasts sponsored: Cautionary Tales with Tim Harford, Verdict with Ted Cruz, The Filmcast (AKA The Slashfilmcast), Waddle & Silvy, and Harris Fantasy Football Podcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Podchaser.