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Allison+Partners | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations, public affairs, full service

Main Telephone
(206)-352-6402
Primary Address
1420 Fifth Avenue
Floor 32
Seattle, WA 98101
USA

Allison+Partners Contacts

Contacts (5/11)
Name Title State
Richard K. Partner & Managing Director, Real Estate WA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (206)-352-6402
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1420 Fifth Avenue
Floor 32
Seattle, WA
98101
USA
Lisa S. Global Payroll Director WA
Justin P. Digital Director WA
Emily N. Vice President WA
Michelle D. Account Executive WA

Client Relationships

Current Past

Brand Service From To Media Spend
******* Public Relations, Social *
*********** ** *******, ***. Public Relations *
******** Public Relations *
******* **********, ***. Public Relations *
***** ***********, ***. Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Momvertising Opps: Blue Bunny announces two new products (Score 68)


Sales lead: Get in touch if you can help this brand promote its new product offerings.

  • Blue Bunny (BB) recently launched two new products: Mini Bars and Soft Scoopables. 
  • Mini Bars are an expansion of its Mini platform as Mini Swirls have been successful.
    • It is available in vanilla caramel crunch, chocolate cookie crumble, and strawberry shortcake. 
  • Soft Scoopables is a line of soft-serve ice cream.
    • It is available in vanilla, cookies and cream, strawberry, chocolate, and mint chocolate chip.
  • Both new products are now available at retailers across the country. 

BB's target demographic: Gen-X & millennial women (moms)

The brand will likely:

  • Ramp up ad spend or launch a campaign to promote the new products
  • Increase promotional activity
  • Seek agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: BB has not aired a national TV ad yet in 2023.
  • 2021-2022 spend: Full-year spend fell by 6% from $11.1m in 2021 to $10.4m in 2022. 
  • Ad programming: It placed ads during programming such as Friends, NCIS, Mike & Molly, Family Feud, and Castle. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: BB has not allocated any budget toward digital display ads so far this year. 
  • 2021-2022 spend: Full-year spend jumped by 62% from $4.7m in 2021 to $7.6m in 2022. 
  • 2022 data: 689.7m impressions via desktop video (51%), Facebook (32%), and Instagram (16%). 
  • Ad location: It placed 100% of these ads directly onto sites such as youtube.com, facebook.com, and instagram.com.

Additional channel insights  

  • Vivvix: BB also invests in radio.
    • It holds media planning discussions in Q3, and it buys during Q2. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.