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GreenRubino | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (206) 447-4747
Primary Address
1938 Fairview Avenue East
Suite 200
Seattle,
WA
98102
USA
GreenRubino Contacts
Contacts (5/15)
Name | Title | State | ||||||||||||
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Cameron G. | Partner | WA | ||||||||||||
Sample of Related Brands
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John R. | Partner | WA | ||||||||||||
Kimanh M. | Senior Digital Producer | WA | ||||||||||||
Stacia A. | Client Services Director | WA | ||||||||||||
Crystal I. | Director, Client Services | WA |
WinmoEdge
Campaign Imminent: Shake Shack taps new creative AOR (Score 45)
Sales Lead: Keep an eye out for a new sermon;
- The first campaign (sermon?) from Preacher will launch in a test market run in Seattle.
- "For What It's Worth" may expand more broadly in 2023, so sellers should contact soon to secure last-minute ad dollars.
- The campaign will include local TV, connected TV (CTV), OOH, social, and digital content.
- When the agency was hired, it immediately started working on a new SS brand platform, campaign, and design approach.
- The company formerly worked with channels such as Majority and Circus Maximus on project-by-project bases; Preacher is its first lead agency partner.
- This appointment reveals a serious strategy for SS, which once relied on paid media initiatives centered around limited-time offerings and promotions.
- The company will likely:
- Keep increasing spend
- Conduct additional agency reviews
- Target demographic:
- Gen-Z and millennials
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: SS made its first foray into national TV earlier this year and has, thus far, spent around $10.7k toward national TV commercials.
- 2022 ad programming: SS 2022 commercials have aired during shows such as NFL football, Yellowstone, The Daily Show With Trevor Noah, The Office, and Crikey! It's the Irwins.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2022, the restaurant chain has allocated roughly $6.4m toward digital ads, more than double the roughly $2.8m allocated in 2021.
- YTD data: SS has earned approximately 836.7m digital impressions YTD, 67% via Instagram ads, 32% via Facebook ads, and 1% via desktop display ads.
- Last year: The company's estimated full-year 2021 spend skyrocketed to $2.8m from that of $350.6k in 2020.
- Additional channel insights
- The company utilizes OOH, radio, experiential, and podcasts.
- It works with influencers such as Twitch streamer KelseyDangerous.
Additional agency insights:
- Opportunity: Agency reviews often follow one another closely, so get in touch soon to offer PR services.
- Preacher's hire comes on the heels of another roster shift; last summer, picked up SS's media duties such as data-driven planning, buying, and optimization.
- An advantage will go to those with restaurant expertise.
- Current agency roster:
- Preacher: Creative AOR
- Known: Media AOR
- : Digital and experiential agency partner
Insight Sources: Broadcast insights estimated by Pathmatics; additional channel insights estimated by Kantar.