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GreenRubino | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(206) 447-4747
Primary Address
1938 Fairview Avenue East
Suite 200
Seattle, WA 98102
USA

GreenRubino Contacts

Contacts (5/15)
Name Title State
Cameron G. Partner WA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (206) 447-4747
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1938 Fairview Avenue East
Suite 200
Seattle, WA
98102
USA

John R. Partner WA
Kimanh M. Senior Digital Producer WA
Stacia A. Client Services Director WA
Crystal I. Director, Client Services WA

Client Relationships


Brand Service From To Media Spend
***** ***** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Shake Shack taps new creative AOR (Score 45)


Sales Lead: Keep an eye out for a new sermon;

  • The first campaign (sermon?) from Preacher will launch in a test market run in Seattle.
    • "For What It's Worth" may expand more broadly in 2023, so sellers should contact soon to secure last-minute ad dollars.
    • The campaign will include local TV, connected TV (CTV), OOH, social, and digital content.
  • When the agency was hired, it immediately started working on a new SS brand platform, campaign, and design approach.
  • The company formerly worked with channels such as Majority and Circus Maximus on project-by-project bases; Preacher is its first lead agency partner.
  • This appointment reveals a serious strategy for SS, which once relied on paid media initiatives centered around limited-time offerings and promotions.
  • The company will likely:
    • Keep increasing spend
    • Conduct additional agency reviews
  • Target demographic
    • Gen-Z and millennials

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: SS made its first foray into national TV earlier this year and has, thus far, spent around $10.7k toward national TV commercials.
    • 2022 ad programming: SS 2022 commercials have aired during shows such as NFL football, Yellowstone, The Daily Show With Trevor Noah, The Office, and Crikey! It's the Irwins.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2022, the restaurant chain has allocated roughly $6.4m toward digital ads, more than double the roughly $2.8m allocated in 2021.
    • YTD data: SS has earned approximately 836.7m digital impressions YTD, 67% via Instagram ads, 32% via Facebook ads, and 1% via desktop display ads.
    • Last year: The company's estimated full-year 2021 spend skyrocketed to $2.8m from that of $350.6k in 2020.
  • Additional channel insights  
    • The company utilizes OOH, radio, experiential, and podcasts.
    • It works with influencers such as Twitch streamer KelseyDangerous.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Pathmatics; additional channel insights estimated by Kantar.​​​​​​​