Publicis.Sapient | Agency Profile, Contacts, AOR, Client Relationships
- Main Telephone
- (206) 816-8800
- Main Fax
- (206) 816-8808
|Samih F.||Global Chief Intelligence Officer||WA|
Sample of Associated Brands
|Raymond V.||Chief Technology Officer||WA|
|Whitney H.||Group Vice President & Head, Data & Analytics - North America||WA|
|Sue G.||Business Development Director||WA|
|Patrick M.||Associate Media Director||WA|
Who is the Global Chief Intelligence Officer of Publicis.Sapient?
What is the email of the Chief Technology Officer of Publicis.Sapient?
What is direct phone of the Group Vice President & Head, Data & Analytics - North America of Publicis.Sapient?
Who is the Digital agency of Publicis.Sapient?
Your personal LinkedIn™ network connections
Campaign Imminent: Walt Disney launches global media review, further expands marketing leadership (Score 81)
Update: Campaign reports the media conglomerate may select different holding companies for different regions as it sent out RFPs to different markets like Europe, APAC and the Americas. The review is expected to close in November before the launch of the new Disney+ streaming service.
We are sure Omnicom will have the advantage since its OMD agency is currently media AOR for Marvel Studios, Lucasfilm, Pixar, Walt Disney Studios and Walt Disney Animation. Remember that OMD also just won media for some of Disney's Fox assets, including Twentieth Century Fox Films Corporation, Fox Searchlight Pictures and Twentieth Century Fox Home Entertainment (more below).
This media review falls in line with our prediction that Disney would further shake up its media relationships, so it's very likely our prediction about a creative shake-up will also come true, and agencies and martechs should reach out. Competition will include Disney's creative agency - Civic Entertainment Group. Keep in mind the potential for more agency changes is strengthened because Walt Disney once again expanded its marketing team.
The company promoted Chris Taylor to marketing data platform strategy & solutions VP, effective May. When he joined Walt Disney in 2016 as marketing & advertising technology integration director, he brought experience as information strategy & data management VP of American Red Cross and strategic marketing data & analytics consultant of Tangerine Lab.
It also hired promoted Jessica Bodaken to marketing production VP of its Walt Disney Television unit. (Walt Disney TV also just completely reorganized its executive leadership, which you can read more about here.) She joined Walt Disney in 2004 as a graphics & broadband consultant, but most recently served as executive product, marketing & creative director.
Please view lower-level shifts here.
In addition to the agency reviews, we are likely to see spend ramp up with these new personnel. Therefore, sellers should reach out, too. Disney typically spends the most from Q4-Q2, but also keep an eye on upcoming movies (view upcoming Disney movies full operational control of. Disney primarily targets young kids and their parents, but certain movies, especially in the Fox portfolio, have a millennial and Gen-X skew.
Please view recent national TV spend (courtesy of here. Note that the brands also typically use sponsorships, experiential, outdoor, print, radio, earned media and social media.
Below was originally May 15.
As we predicted would happen, Assembly.
The shift should come as no surprise since OMD has handled media for Marvel Studios, Lucasfilm, Pixar, Walt Disney Studios and Walt Disney Animations since 2013. Expect further consolidation of media later this year as AdAge reports rumors of such streamlining.
Agency and martech readers -- reviews tend to follow one another, but since Disney has plans to consolidate more of its media at OMD, focus specifically on creative and/or digital work. Competition will include Disney's creative agency - Civic Entertainment Group.
Sellers -- the media consolidation will likely see spend increases at the Fox assets, so reach out. Disney typically spends the most from Q4-Q2, but it would be a good to also keep an eye on upcoming movies (view upcoming Disney movies full operational control of. Disney primarily targets young kids and their parents, but certain movies, especially in the Fox portfolio, have a millennial and Gen-X skew.
Please read more about the Disney-Fox merger here. Note the brands also typically use sponsorships, experiential, outdoor, print and radio.