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Hiebing | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (608) 256-6357
Main Fax (608) 256-0693
Primary Address
315 Wisconsin Avenue
Madison, WI 53703
USA

Hiebing Contacts

Contacts (5/15)
Name Title State
Dave F. Partner & President WI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (608) 256-6357
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 315 Wisconsin Avenue
Madison, WI
53703
USA

Sean M. Partner, Vice President & Creative Director WI
Barry E. Partner & Touchpoints Director WI
Jeane K. Partner & Director, Brand Strategy WI
Ann D. Partner & Director, Insight & Strategic Research WI

Client Relationships


Brand Service From To Media Spend
****'* *********** Creative, Media Buying, Media Planning, Public Relations, Sponsorships 2018 present *
******'* *********** ******, ***. Creative, Media Buying, Media Planning 2016 present ********
**** ****, ***. creative unknown present *******

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Who is the Partner & President of Hiebing?

What is the email of the Partner, Vice President & Creative Director of Hiebing?

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WinmoEdge

Score 74 - Account in Jeopardy: Culver's fuels expansion under new CEO, marketing VP


 

So, with major expansion efforts underway and a new CEO and marketing VP on the roster, Culver's is ripe for agency roster changes. This means that Midwestern agencies should reach out to Fussner right away, as she has been in her role for about six months, putting her in the middle of the ideal new DM outreach period (3-9 months after they're hired). 

Furthermore, with marketing spend up expected to rise, Midwest sellers should be reaching out, as well. Be sure to seek digital, earned/social media, spot TV, radio and outdoor ad dollars. In fact, Pathmatics is reporting that that digital display spend this year is almost double the amount for all of last year. So, digital sellers should have an advantage securing ad dollars as spend there continnues to rise. 

It looks like Hiebing is still on creative and media buying/planning, but we will let you know if we hear differently. 

Additional Insight

Experience: Fussner joined Culver's from her most recent role as brand and consumer marketing AVP at American Family Insurance, before that she served as AFI's product, field and CRM marketing director. Prior to her time at AFI, she held multiple leadership roles at Kraft and ConAgra Foods. 

Digital Breakdown: Pathmatics reports that Culver's has spent $26,800 on digital display ads, the majority of which were placed site direct. Top ad destinations include packers.com, cbslocal.com, qctimes.com and diply.com. 

In comparison, for all of last year, the company spent $16,000 on display ads. Top ad destinations included cbslocal.com, aol.com, sports.yahoo.com and wikia.com. 

Culver's Franchising System
1240 Water St.
Prairie du Sac, WI 53578
(608) 643-7980

Julie Fussner
Vice President, Marketing
(608) 643-7980
‚Äčjuliefussner@culvers.com

Jessie Corning
Senior Marketing Manager
(608) 643-7980
jessiecorning@culvers.com

Emily Patterson
Marketing Manager
(608) 643-7980
emilypatterson@culvers.com

Lora Kippley
Marketing Specialist
(608) 643-7980
lorakippley@culvers.com

Joseph Koss
President & Chief Executive Officer
(608) 643-7980
joekoss@culvers.com