Hiebing | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(608) 256-6357|
|Main Fax||(608) 256-0693|
|Dave F.||Partner & President||WI|
Sample of Associated Brands
|Sean M.||Partner, Vice President & Creative Director||WI|
|Barry E.||Partner & Touchpoints Director||WI|
|Jeane K.||Partner & Director, Brand Strategy||WI|
|Ann D.||Partner & Director, Insight & Strategic Research||WI|
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Score 74 - Account in Jeopardy: Culver's fuels expansion under new CEO, marketing VP
So, with major expansion efforts underway and a new CEO and marketing VP on the roster, Culver's is ripe for agency roster changes. This means that Midwestern agencies should reach out to Fussner right away, as she has been in her role for about six months, putting her in the middle of the ideal new DM outreach period (3-9 months after they're hired).
Furthermore, with marketing spend up expected to rise, Midwest sellers should be reaching out, as well. Be sure to seek digital, earned/social media, spot TV, radio and outdoor ad dollars. In fact, Pathmatics is reporting that that digital display spend this year is almost double the amount for all of last year. So, digital sellers should have an advantage securing ad dollars as spend there continnues to rise.
It looks like Hiebing is still on creative and media buying/planning, but we will let you know if we hear differently.
Experience: Fussner joined Culver's from her most recent role as brand and consumer marketing AVP at American Family Insurance, before that she served as AFI's product, field and CRM marketing director. Prior to her time at AFI, she held multiple leadership roles at Kraft and ConAgra Foods.
Digital Breakdown: Pathmatics reports that Culver's has spent $26,800 on digital display ads, the majority of which were placed site direct. Top ad destinations include packers.com, cbslocal.com, qctimes.com and diply.com.
In comparison, for all of last year, the company spent $16,000 on display ads. Top ad destinations included cbslocal.com, aol.com, sports.yahoo.com and wikia.com.
Culver's Franchising System
1240 Water St.
Prairie du Sac, WI 53578
Vice President, Marketing
Senior Marketing Manager
President & Chief Executive Officer