Planet Propaganda | Agency Profile, Contacts, AOR, Client Relationships

• It's quite treble-ing, I know, but Planet Propaganda will handle strategy, identity, brand building, and creative duties.
• In Q3 2023, Planet will launch a new brand platform and identity complete with an integrated advertising campaign and a new logo.
• Musicnotes will reportedly enhance its service offering in 2023 with several new features and membership perks.
• The company is specifically focused on delivering a more intuitive, personalized, and holistic experience.
• The company will likely:
  • Ramp up spend once the new campaign launches
  • Conduct additional agency reviews
• Target demographic: 
  • Musicians - a wide target demographic ranging from Gen Alpha through Gen-X

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • 2021-2022 spend: In 2022, Musicnotes spent approximately $202.2k on digital ads, down 16% from the approximately $241.6k spent in 2021.
  • 2022 data: The company earned ~19.4m digital impressions last year via desktop display (36%), Facebook (35%), desktop video (21%), Instagram (6%), and mobile display (2%) ads.
    • ​​​​​​​It placed last year's desktop display ads site direct onto musicnotes.com.
• Additional channel insights  
  • The company utilizes Google Ads and online video ads via Youtube.com.

Additional agency insights:

• Opportunity: Get in touch soon to offer media, PR, experiential, digital analytics, and/or multicultural services.
  • Planet Propaganda is Musicnotes's first agency partner, so additional reviews could easily follow this one.
• Current agency roster:
  • ​​​​​​​​​​​​​​Planet Propaganda: Creative and strategic AOR (2023)