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Laughlin Constable, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (414) 272-2400
Main Fax (414) 272-3056
Primary Address
207 East Michigan Street
Milwaukee, WI 53202
USA

Laughlin Constable, Inc. Contacts

Contacts (5/9)
Name Title State
Rome S. Chief Financial Officer WI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (414) 272-2400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 207 East Michigan Street
Milwaukee, WI
53202
USA

Paul B. Chief Technology Officer WI
Mark C. Chief Strategy Officer WI
Brenna K. Executive Vice President, Public Relations WI
Brian K. Executive Vice President, Public Relations WI

Client Relationships


Brand Service From To Media Spend
**** ******** Media Buying, Media Planning unknown present *
***-*** ******, ***. Creative, Social 1992 present *******
******'* AOR - creative & social 1992 present ********
******** Media Buying, Media Planning unknown present ******
****** **** ******* Digital, Public Relations, Social 2004 present *****

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WinmoEdge

Midwest Media Opps: Bon-Ton Stores increasing in-store, local efforts in 2017 (Score 47)


In short, BT is continuing to emphasize its position as a "hometown store" and will continue refining marketing strategies. Sellers, remember we told you last year that BT was focusing on digital marketing efforts and, to that end, named two new digital marketing team members in 2016: Robin Brannin and John Theilmann. 

From a localized content standpoint, BT is planning to triple its Close to Home shops. Per Bufano, these shops create a "compelling treasure hunt experience, enabling us to further drive traffic in our stores." Therefore, sellers in these markets should look for more local revenue. Bufano said that as BT has expanded initiatives, it has received media pickups in 20 key markets and in-store marketing for this concept will include a "Meet the Maker" series.

Publicis’s average CMO tenure.

Additional Information

New Product Launch:  Bufano mentioned that BT has become the sole retailer of several brands in some of the Midwestern market, which provides an opportunity to gain market share through customer acquisition there. She did not provide specifics here, but Midwestern sellers should reach out for possible increases in order to capture a larger portion of these segments. Keep in mind that BT recently expanded its offering of several key brands including UGG (basically all of WinmoEdge's greatest hits).

BT is also working to complete its home store expansion in 2017. This includes adding 10 more doors in H1 2017 and adding new categories such as area rugs and custom window treatments to its offerings.

Digital Breakdown: So far this year, BT has spent $52,000 on digital display ads (6.2 million impressions) - which is actually much lower than Pathmatics' total from the same period last year ($180,000). For this year, ads have been placed mostly site direct (74%) or through MediaMath (25%). This year's top destinations include fox6now.com, whio.com, slickdeals.net and daytondailynews.com.

For full 2016, BT spent $537,000 on digital display ads (123.9 million impressions). Most of these ads were desktop ads (93%), which were placed through Conversant (57%) or site direct (42%). Top 2016 ad destinations included refinery29.com, wunderground.com, wayfair.com, cbslocal.com and chicagomag.com. 

Bon-Ton Stores, Inc.
2801 East Market St.
York, PA 17402
(717) 757-7660

Luis Fernandez
Executive Vice President, Chief Marketing Officer & Head, E-Commerce
Direct Dial: (414) 347-1152
luis.fernandez@bonton.com

Robin Brannin
Director, Digital Marketing (promoted Aug. 2016)
(717) 757-7660
robin.brannin@bonton.com

Nicole Weber 
Account Supervisor - Laughlin Constable
(414) 272-2400
nweber@laughlin.com