Sponsorship Opps: 92NY launching 150th Anniversary Celebration

The 92nd Street Y, New York (92NY) recently announced the commencement of a 15-month observance of its150th anniversary, which it officially marks in March 2024.

During the year-and-a-half long celebration, 92NY will reopen newly renovated sections of the 90-year-old Upper East Side campus as part of a master redevelopment plan; break ground on the $70M next phase of that plan; and complete a $100M capital campaign to secure its future, underwrite the expansion of its programming and allow it to invest in key infrastructure.

92NY will also host a series of exhibitions, lectures, performances, and other premier events and will launch a variety of new programs. Read more about the celebration here: https://www.92ny.org/150

Since March 2020 92NY has created digital content that has been viewed over 78 million times for a total of1.86+ billion minutes on YouTube, Facebook, Twitter, and Livestream in all 50 states and 200+ countries. Online offerings have allowed 92NY, as a New York-based cultural institution, to meet national audiences and
become more accessible across the state.

To date, 92NY has:

• 550,000+ local followers on social media that frequently engage with digital content
• 7 million + Livestream program views
• Reached over 2.6M unique digital users in the past year,
• Engaged with audiences of all ages, with 41% of all digital traffic generated from audiences aged 45+

In support of the celebration, 92NY is seeking sponsors. Sponsorship and Activation opportunities include:

• Opportunity to offer ways to enhance the audience/member experience
• Opportunity to present thought leaders on a variety of platforms within different 92NY communities
• Logo and Credit recognition on all web assets related to sponsorship
• Digital Package: Marketing email inclusion, social media mentions/engagement, and logo and credit inclusion in all press efforts
• Fundraising Event Participation/ Sponsorship: Annual Spring Gala (May), Nursery School Benefit (April) or Extraordinary Women Awards (November)
• Option to sponsor and/or participate in immersive Summit programming or underwrite an event of choice (as available)
• Sponsorship of Individual or Series of Talks, Concerts, Literary Readings, or other performances both in-person and digital
• Opportunity for an executive to deliver introductory remarks before a sponsored event.
• Executive participation in panels/conversations as a thought leader.
• Opportunity to distribute branded collateral and other custom branding activations
• Opportunity to include a 15-30 second advertisement as part of sponsored programs

92NY will work with your company to help achieve your goals by supporting 92NY programs that align with your company’s philanthropic mission. All opportunities are subject to mutual agreement between sponsor and 92NY. Event choice is dependent on availability. 

For more information, reach out to Amy O’Hara at AOHara@92ny.org and Taylor Warfield at TWarfield@92NY.orgT