Shoney's taps full-service AOR (Score 23)

Sales lead: This appointment will likely lead to higher ad spending, so reach out now to offer ad space. 

• Shoney's named Bernstein-Rein its full-service AOR in September 2023. 
• The agency is tasked with leading brand, creative strategy, media, and local restaurant marketing. 
• This replaces incumbent shop Tombras. 

Target demographic: Gen-Xers

The company will likely:

• Significantly increase ad spend
• Experiment with different ad channels
• Launch an ad campaign

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Shoney's spent $1.3k on digital display ads YTD, compared to $1.4k spent in this channel during the same time period of 2022. 
• YTD data: 193k impressions via Facebook (86%) and Instagram (14%). 
• 2021-2022 spend: Full-year spend plummeted from $111.3k in 2021 to $19.1k in 2022. 
• Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com. 

Additional channel insights  

• Vivvix: Shoney's also invests in OOH. 

Agency analysis:

• Opportunity: You will likely have the best chance of picking up project-based assignments. 
• Current roster:
  • Bernstein-Rein: full-service AOR