Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: CEC spent close to $5m on national TV ads YTD, a slight (9%) decrease from $5.5m spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend jumped 81% from $3.6m in 2021 to $6.5m in 2022.
- Ad programming: It placed ads during programming such as PAW Patrol, SpongeBob SquarePants, The Loud House, The Amazing World of Gumball, and Peppa Pig.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: CEC spent approximately $4.4m on digital display ads YTD, down 33% from the $6.6m spent in this channel during the same time period of 2022.
- YTD data: 595.8m impressions via Facebook (66%), YouTube (18%), and Instagram (15%).
- 2021-2022 spend: Full-year spend increased by 14% from $7.9m in 2021 to $9m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, and instagram.com.
Additional channel insights
- Vivvix: CEC also invests in OOH, radio, and local broadcast.
Agency analysis:
- Opportunity: We have not seen any agency changes since the CMO hire, so keep reaching out to pitch your services.
- Current roster:
Insight Sources: Broadcast insights estimated by iSpot; digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.
