Gen-X, Millennial Opps: Juiced Bikes picks up PR AOR amid spend decreases (Score 25)

Sales lead: Reach out to help this company raise awareness and to see if it needs any more agency assistance. 

• Juiced Bikes (JB) selected Diffusion as PR AOR in October 2023.
• The agency is responsible for building brand awareness and promoting JB's performance and safety. 
• It will also handle product demos and reviews.

Target demographic: Gen-X & millennials

The company will likely:

• Ramp digital spend back up
• Increase promotional activity
• Build out its agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: JB spent around $587.2k on digital display ads YTD, an 8% decrease from $637.5k spent in this channel during the same time period of 2022. 
• YTD data: 89.9m impressions via Facebook (60%), Instagram (34%), YouTube (3%), and desktop display (3%). 
• 2021-2022 spend: Full-year spend fell by 41% from $1.3m in 2021 to $768.4k in 2022. 
• Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, zillow.com, and yahoo.com. It placed 2% of these ads indirectly through Criteo and Google AdX+AdSense onto sites such as yahoo.com, youtube.com, ebay.com, foxnews.com, and komonews.com. 

Agency analysis:

• Opportunity: PR hires commonly lead to additional agency appointments, so get in touch now to see if JB needs any more help. 
• Current roster:
  • Diffusion: PR AOR

Insight Sources: Digital spend insights estimated by Pathmatics.