Decision Makers on the Move Recap: Week of October 16 - 20, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
Appian
Randy Guard
CMO
49
09/2023
Yes
Edge Lead
Chief Marketing & Product Officer -Spreedly
Austin FC
Ryan Madden
Marketing SVP
45
06/2023
No
Edge Lead
Communications & Media VP - Austin FC
Firehouse Subs
Dena vonWerssowetz
CMO
64
11/2023
Yes
Edge Lead
Sr. Marketing Director of International Beverages - PepsiCo
P.F. Chang's
Kristen Gray
Marketing VP
45
08/2023
No
Edge Lead
Sr. Director of Brand Marketing - P.F. Chang's
Philadelphia Museum of Art
Paul Dien
CMO
49
09/2023
Yes
Edge Lead
Advancement & Partnerships VP - Grammy Museum
Poppi
Andy Judd
CMO
56
08/2023
Yes
Edge Lead
CCO - Laird Superfood
QuickBooks
Lauren Weinberg
Chief Marketing & Revenue Officer
69
10/2023
Yes
Edge Lead
CMO - Square
Saks Off Fifth
Kim Miller
Chief Marketing & Analytics Officer
60
10/2023
Yes
Edge Lead
CEO - Boutique Brands