Millennial Opps: Landing taps marketing chief amid YTD spend increases (Score 57)

Sales lead: Contact the new CMO to offer ad space & inquire about agency work.  

• Landing named Russ Brodmerkle CMO in September 2023.
• Brodmerkle most recently served as growth marketing director at Roblox. 
• He is responsible for marketing, growth, and brand identity.

Target demographic: Millennials

The company will likely:

• Keep increasing digital spend
• Invest in additional marketing channels
• Outsource some marketing duties to agency partners

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Landing spent almost $1.3m on digital display ads YTD, a significant increase from $293.5k spent in this channel during the same time period of 2022. 
• YTD data: 171m impressions via Facebook (47%), Instagram (30%), YouTube (21%), and desktop display (3%). 
• 2021-2022 spend: Full-year spend dropped from $1.3m in 2021 to $480k in 2022. 
• Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, yahoo.com, and seatletimes.com. It placed 1% of these ads indirectly through an unknown channel onto sites such as youtube.com, ign.com, chron.com, nytimes.com, and investopedia.com. 

Additional channel insights  

• Top podcasts sponsored: AMERICA OUT LOUD PODCAST NETWORK, The Matt & Jerry Show, The Schaub Show, The Sports Junkies, and No Dunks. 

Agency analysis:

• Opportunity: Reach out to the new CMO now to be top-of-mind. 
  • We have not confirmed any current agency relationships for this company.