Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Sales lead: Get in touch now to see if there is still time to participate in the PR review or to inquire about other agency work.  Princess Cruises (PC) is searching for a new US PR AOR. The remit includes consumer & corporate communications.  We will be sure to update you as soon as the review is complete.  Target demographic: Gen-Xers & boomers The company will likely: Review other agency relationships Ramp ad spend back up Increase promotional activity once it c...

Sales lead: Reach out to see if this company needs any marketing assistance.  I and love and you (ILY) lost its CMO, Lindsay Rabaut. Rabout is now the CMO of Inception Fertility.  We will be sure to update you if it hires another CMO. In other news: ILY promoted Aubre Tadmori to head of brand in August 2023. Tadmori joined the company in 2018 as category & shopper insights director. She appears to be the company's current top marketer.  Target demographic: Millen...

Sales lead: Contact the new CMO to offer ad space & agency services.  Inception Fertility (IF) appointed Lindsey Rabaut as CMO in November 2023. Rabaut joins from I and love and you, where she held the same title. In her new role, Rabaut is responsible for marketing, communications, PR, and brand awareness.  She is also responsible for IF's top brand, The Prelude Network.  Target demographic: Millennial women The company will likely: Continue increasing digital spend...

Sales lead: Reach out to help this company build brand awareness.  Oova named Markacy AOR in November 2023. The agency will handle B2C and B2B marketing, CRM, creative, retention, and website CX optimization.  Markacy will also revise the company's media mix and customer targeting strategy to increase brand awareness.  In other news:  Oova secured $10.3m in a Series A funding round in June 2023. Spero Ventures led the funding round. Target demographic: Women rangin...

Sales lead: Get in touch now to help Michaels promote the new marketplace.  Michaels just introduced a new online marketplace called MakerPlace by Michaels. The marketplace will allow sellers to offer goods, classes, and how-to guides.  The platform is meant to compete with Etsy and Facebook Marketplace.  Target demographic: Gen-X & millennial women The company will likely: Keep moving ad dollars from TV to digital channels Seek additional agency assistance Launch ...

Sales lead: This appointment will affect the company's ad spend & agency roster.  WeightWatchers selected Gut Miami as its global creative AOR in November 2023.  The agency is tasked with creating band campaigns.  In other news: The company has changed its name to WeightWatchers after going by WW for several years.  Target demographic: Gen-X & millennials with a female skew The company will likely: Increase ad spend Review other agency relationships Launch...

Sales lead: Reach out to the new CMO now to be top-of-mind.  Chuck E. Cheese (CEC) named Mark Kupferman chief insights and marketing officer in November 2023. Kupferman most recently served as SVP and CCO of Ruth's Chris Steak House.  He is now responsible for marketing, menu innovation, communications, and customer experience. Target demographic: Gen-X & millennial parents The company will likely: Significantly increase ad spend Experiment with new ad channels Bui...

Sales lead: A CMO hire will likely lead to spend shifts & agency appointments.  Jane recently lost its CMO, JP Knab, after only a year. Knab is now the CMO of Cafe Zupas.  We will be sure to update you as soon as a replacement is announced.  Target demographic: Female Gen-Zers & millennials Once it hires a new CMO, the company will likely: Build out the agency roster Try new marketing strategies Diversify digital ad placement Digital and social insights (digit...