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JCPenney Corporation, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




In operation since 1902, J.C. Penney is a top retailer in the U.S. Clothing, shoes, jewelry, and home furnishings are sold in department stores across the country as well as in Puerto Rico. The company's direct business includes online store, jcp.com, which is one of the largest shopping web sites. J. C. Penney is headquartered in Plano, TX.

Main Telephone (972) 431-1000
Main Fax (972) 431-9638
Primary Address
Post Office Box 10001
Dallas, TX 75301-0001
USA

JCPenney Corporation, Inc. Contacts

Contacts (5/40)
Name Title State
Jill S. Chief Executive Officer & Board Member TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (972) 431-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 10001

Dallas, TX
75301-0001
USA

Therace R. Chief Information & Digital Officer & Executive Vice President TX
Shawn G. Chief Customer Officer TX
Kirk W. Senior Vice President, Marketing Analytics & Strategy TX
Laurene G. Senior Vice President, Home Product Development & Design TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Arizona Jean Company ****
St. John's Bay *
JCPenney.com *
JCPenney Corporation, Inc. *********
JCPenney Portrait Studios *

Agency Relationships


Brand Agency Service From To
******** ***********, ***. ** Digital 2001 present
******** ***********, ***. ****, *** / ****** digital unknown present
******** ***********, ***. *** ****** ************** public relations 2011 present
******** ***********, ***. *** media planning, media buying, digital media, multicultural unknown present
******** ***********, ***. *** ***** ******* media buying & planning unknown present

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Female Media Opps: JCPenney plans marketing spend adjustments, widens audience amid CEO vacancy


Update: In a recent Q2 earnings call, JCPenney execs mentioned that the company is about to focus on "rebalancing" marketing efforts focused on home brands to broaden product awareness. Social medi...