HealthNow New York, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

HealthNow New York, Inc., headquartered in Buffalo, NY, provides health insurance services to about millions of members in more than 50 counties throughout New York state. The company offers Blue Cross and Blue Shield-branded products, and traditional indemnity health plans, primarily through its Blue Cross Blue Shield of Western New York and BlueShield of Northeastern New York subsidiaries.