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Frito-Lay, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Frito-Lay manufactures a variety of snack foods. The company produces potato and corn chips, granola bars, cookies, popcorn, meat snacks and more have that are sold in grocery, and retail stores worldwide. Frito-Lay contributes two-thirds of sales and profits to its parent company's bottom line, and also controls more than half of the US snack chip market. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (972) 334-7000
Main Fax (972) 334-6638
Primary Address
7701 Legacy Drive
Plano, TX 75024-4099
USA

Frito-Lay, Inc. Contacts

Contacts (5/61)
Name Title State
Jennifer S. Senior Vice President & Chief Marketing Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (972) 334-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7701 Legacy Drive
Plano, TX
75024-4099
USA

Patrick M. Senior Vice President & Chief Human Resources Officer TX
Vivek S. President & Chief Operating Officer - Frito Lay North America TX
Randy M. Senior Vice President & General Manager - East Division TX
Jeff S. Senior Vice President, Portfolio Marketing & Analytics TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Baked! *****
Baken-ets *
Cheetos ********
Chester's *
Cracker Jack *

Agency Relationships


Brand Agency Service From To
***-******* **** ***** ******, *********** & ******** television, print 2006 present
***-******* **** ***** *** media buying & planning unknown present
*****! *** media buying & planning unknown present
******* *** AOR - media buying & planning unknown present
******* ******, *********** & ******** creative 2007 present

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