RESULTS: Are you pitching political advertising contacts in 2016?

We asked: Are you pitching political advertising contacts in 2016?

Here’s how you responded:

Yes: 66%

No: 34%

It’s no wonder that two thirds of you are prospecting political advertising agencies and campaigns in 2016 – a year in which spending on paid political advertising is pacing to reach a whopping $11.4 billion according to Borrell Associates. That number is up 20% from the previous Presidential Election cycle of 2012, which means greater revenue potential for media and marketing sales professionals with national and local campaigns.

Since the majority of you are seeking an in with key players in the 2016 election cycle, we compiled two special reports to accelerate relationships with these prospects:

  1. Presidential Campaign & Agency Decision-Makers
  2. Top 50 Political Ad Agencies of 2016

To download these reports, or learn more about what’s included, click here.

 

 

  • author's avatar

    By: Marilyn Mead

    Product marketing at List Partners Inc.

  • author's avatar

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