Papa Murphy’s Snags Wendy’s CMO

Less than a year after being promoted to CMO, Wendy’s Brandon Solano will join Papa Murphy’s as CMO, effective Nov. 30. Solano joins Papa Murphy’s as the take-and-bake pizza chain looks to grow its brand across the country. Of his new role, Solano said: “I look forward to working with the team to leverage digital and precision marketing to enhance brand awareness and support the company’s initiatives and growth plans.” Prior to being promoted to CMO, Solano served as SVP of marketing for Wendy’s for a year. He joined Wendy’s from Domino’s, where he served as VP of development. He has also held marketing positions with Hershey, Kellogg’s and P&G. Per CEO Ken Calwell: “I think really the digital marketing strategy and online ordering will pull more heavily for us, starting in the second half of 2016.” While it may be too late to secure mobile dollars this year, the bulk of digital, radio and TV buys will occur around the rollout of the e-commerce platform in 2016 . So, sellers should start reaching out now to secure dollars.  Agency readers – approach Solano now with ideas to engage busy families, particularly millennial moms who tend to make meal-time decisions. Deloitte Digital is assisting with the redesign of the company’s website, including advanced online-ordering capabilities. Sq1 is still handling display and social and WongDoody is on creative. Just last month, PM named InnerWorkings to “strengthen the impact” of its point-of-purchase, printed marketing materials and branded merchandise. Additional Insight TV Breakdown Per, PM has spent $32.4 million on national TV ads since January – roughly flat to the same period 2014 ($33.7 million). The most money has...
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