Last-minute Media Sales Opps for Q4 Prospecting

At this point, if you haven’t hit your Q4 goals you’re probably getting close to that “all hope is lost” stage. However, you may be pleasantly surprised to hear that there are still a few last-minute opportunities with advertisers who, for one reason or another, are looking for ways to spend remaining ad dollars in Q4. Here are five such opportunities that we hope will empower you to reach — and maybe even exceed — those big bad Q4 goals after all. 1. Maserati Saad Chehab, Maserati’s Global Marketing Chief, was hired in 2013 to grow Maserati worldwide. However, Chehab has stepped down from the luxury automaker in the midst of declining demand in the U.S. As of yet, it is unknown who will step in to take his place. Although if this opportunity is of interest, you should focus you pitch on the launch of Levante, Maserati’s first SUV. The Levante launch was delayed from the end of 2015 to February 2016. As such, Maserati’s goal to sell 50,000 vehicles this year has shifted to 2016 (36,448 vehicles were sold in 2014). 2. Zales After moving media to OMD, Zales is launching a new TV campaign. This new campaign — titled “Diamond Kind of Love” — will be launched with higher media weights than usual, according to statements made by Signet CEO Mark Light during the Q2 earnings call. The campaign, which has reportedly tested very well so far, is informed by findings from Zales’ recent customer segmentation research. Therefore, with the imminent campaign launch, interested media sellers like yourself should look to secure last-minute Q4 dollars by offering media buys that effectively reach millennial...
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