There’s nothing worse than finding the right prospect but reaching them after their budget has already been allocated. To help you stay ahead of spending curves, Winmo tracks advertiser planning periods-ensuring you’re reaching out to the key decision-makers at precisely the right time.
By focusing on opportunities with brands entering peak planning mode, you can shift from reactive prospecting to proactive prospecting. Planning periods typically occur two to three quarters before ads begin running, and in this post, we’re bringing you specific brands with opportunities for you to pursue now.
Now that Q2 has come to a close, hopefully you capitalized on the Tax & Wave Season opportunities we brought to your attention. In order to start Q3 on a strong note, we’ve created a list of brands planning in Q3 that you should be prospecting right now in the weight loss and bridal industries, plus verified decision-maker contact information:
Weight Loss Season:
Weight loss season peaks in Q1 and lasts until Q3. Advertisers within this space also begin planning in Q3, so those seeking revenue in the health and wellness categories are encouraged to reach out to decision-makers as soon as possible. Q1 is historically the highest ad period for weight loss, as people begin the New Year with fitness resolutions. Those with pitches ready prior to this period will have the advantage in securing revenue. Focus pitches on high ROI engagement strategies tied to healthy and active millennials.
Key Contact: Karen Garzio, Vice President & U.S. Marketing
Bridal-focused advertising historically ramps up between Q4 and Q1 particularly between Christmas and Valentine’s Day, the two holidays that see the highest number of marriage engagements. Due to these trends, advertisers in the bridal space typically begin planning throughout Q3. Sellers seeking dollars are encouraged to begin reaching out as Q3 begins, and focus pitches on high ROI and ways to engage a female millennial audience.
Anna Crochet is the Junior Content Specialist at List Partners, parent company of Winmo, Catapult New Business and AAR Partners. Anna specializes in planning, developing and distributing content that helps sellers grind less and sell more.