Q3 Advertising Trends: Weight Loss and Bridal

Q3 Advertising Trends: Weight Loss and Bridal

There’s nothing worse than finding the right prospect but reaching them after their budget has already been allocated. To help you stay ahead of spending curves, Winmo tracks advertiser planning periods-ensuring you’re reaching out to the key decision-makers at precisely the right time. 

By focusing on opportunities with brands entering peak planning mode, you can shift from reactive prospecting to proactive prospecting. Planning periods typically occur two to three quarters before ads begin running, and in this post, we’re bringing you specific brands with opportunities for you to pursue now. 

Now that Q2 has come to a close, hopefully you capitalized on the Tax & Wave Season opportunities we brought to your attention. In order to start Q3 on a strong note, we’ve created a list of brands planning in Q3 that you should be prospecting right now in the weight loss and bridal industries, plus verified decision-maker contact information: 

Weight Loss Season: 

Weight loss season peaks in Q1 and lasts until Q3. Advertisers within this space also begin planning in Q3, so those seeking revenue in the health and wellness categories are encouraged to reach out to decision-makers as soon as possible. Q1 is historically the highest ad period for weight loss, as people begin the New Year with fitness resolutions. Those with pitches ready prior to this period will have the advantage in securing revenue. Focus pitches on high ROI engagement strategies tied to healthy and active millennials. 

Weight Watchers

  • Key Contact: Karen Garzio, Vice President & U.S. Marketing
  • Email: ****@weightwatchers.com
  • Phone: (212) ***-****
  • Media Agency Partner: Horizon Media, Inc

 

NutriSystem

  • Key Contact: Keira Krausz, Chief Marketing Officer & Executive VP
  • Email: ****@nutrisytem.com
  • Phone: (215) ***-****
  • Media Agency Partner: Eicoff

 

F-Factor Diet

  • Key Contact: Michael Park, Director of Marketing
  • Email: ****@ffactor.com
  • Phone: (646) ***-****
  • Agency Partner: Ink & Roses 

Peloton

  • Key Contact: Jasmine Maietta, Vice President, Brand Marketing 
  • Email: ****@onepeloton.com
  • Phone: (646) ***-****
  • Agency Partners: Horizon Media, Inc. 

Equinox Fitness

  • Key Contact: Seth Solomons, Chief Marketing Officer: 
  • Email: ****@
  • Phone: (650) ***-****
  • Media Agency Partner: Performics 

Bridal Season: 

Bridal-focused advertising historically ramps up between Q4 and Q1 particularly between Christmas and Valentine’s Day, the two holidays that see the highest number of marriage engagements. Due to these trends, advertisers in the bridal space typically begin planning throughout Q3. Sellers seeking dollars are encouraged to begin reaching out as Q3 begins, and focus pitches on high ROI and ways to engage a female millennial audience. 

Clean Origin

  • Director of Marketing: Brandon Cook 
  • Email: ****@cleanorigin.com

David’s Bridal

  • Key Contact: Liz Crystal, Chief Marketing Officer & Executive VP
  • Email: ****@dbi.com
  • Phone: (610) ***-****
  • Media Agency Partner: Spark Foundry 

The Knot

  • Key Contact: Dhanusha Sivajee, Chief Marketing Officer 
  • Email: ****@theknot.com

Signet Jewelers

  • Key Contact: Alan Gravely ,Vice President, Marketing & Ecommerce-Jared
  • Email: ****@signetjewelers.com
  • Media Agency Partner: MediaCom  

Blue Nile

  • Key Contact: Alexandra Wheeler, Chief Marketing Officer 
  • Email: ****@bluenile.com
  • Phone: (206) ***-****
  • Media Agency Partner: Spark Foundry 

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