How to Identify Sales Opportunities with the WinmoEdge CMO Tenure Report

We’ve said it before, and we’ll keep saying it: CMO turnover is the strongest signal that changes between a brand and its agencies are coming. It might not be true immediately, and it might not be true in all cases, but most of the time, when a brand’s CMO changes, its agency relationships will follow. WinmoEdge‘s Betsi Nelson compiled a report on the average tenures of more than 1,400 CMOs going back over a decade. In this webinar she discusses her findings and talks about how media sellers and agency new business directors can identify and predict when changes might happen in their target verticals. Download the WinmoEdge CMO Tenure...

Agency Search Consultants Uncensored: How Agencies Need to Adapt to Fuel Growth

Presented by: Dave Currie | President of Winmo Panelists: Russel Wohlewerth & Marianne Ellis | Agency Search Consultants of External View Consulting Group In the past year alone, the marketing and advertising landscape has evolved exponentially, which has profoundly impacted the marketing ecosystem and client/agency dynamics. The landscape is becoming increasingly more competitive, where clients work across multiple agencies, marketing spend needs to prove ROI over more channels, and agencies are feeling the pressure to ‘out do’ competitors in creativity, strategy, and pricing. In this complimentary webinar Dave Currie, President of Winmo, sits down with two of the most highly-respected Agency Search Consultants, Russel Wohlwerth and Marianne Ellis of External View Consulting, to address Advertising’s profound industry changes, discuss the evolving roles Agency Search Consultants now play, and reveal what agencies need to do to outshine their competition and win more business. You’ll hear unmissed, uncensored insights about: The key issues CMOs are facing- how your agency should adapt to better solve these issues. What capabilities CMOs look for from today’s agencies. Why and how Agency Search Consultants are hired and how they differ from one another. What it takes for a prospective client to say “yes!” to your agency.   This webinar caters to agency owners, principals, new business and account executives who are involved in any aspect of business development, managing client relationships or working with procurement...

Why Your Content Is Falling Flat and Five Ways to Overcome It

Presented by: Jennifer Groese | Director of Marketing of Winmo Co-Presented by: Brittni Kinney | Client Engagement Specialist of Influence & Co.   As a marketer, you’re spending increasingly more time creating what you believe to be relevant, compelling content that you hope your prospects and clients find and engage with. Content that teaches them something new, and content that entices them toward taking action with the product or service that you’re ultimately marketing. But, after all the time you spend researching, writing and distributing your content, are you really getting the “mileage” and results you expect? In many cases, I hear from my peers that it feels like their content is falling fat with no return. Decreasing engagement rates are making them question the validity of the content marketing strategy and they need help, right now. We encourage to watch if you’re encountering some of these challenges: We’re missing the tech tools necessary for putting our content in front of key decision makers. The distribution channels we’re using have minimal engagement and aren’t bring in qualified prospects. We’re struggling to create engaging content that our audience wants to read, while also accomplishing our team’s goals. Increase engagement and strengthen your content marketing’s ROI by leveraging the insights found in this video...

The Art of Sponsorship Storytelling

Presented by: Brian McCue | Director of Sales and Sponsorship of Winmo In order to shorten your prospecting time and generate the results you’re looking for, it’s imperative to leverage the art of storytelling within in your partnership prospecting arsenal. This webinar will discuss best practices around new sponsorship outreach, how to fine tune your target audience, and how to obtain detailed testimonials. We recommend watching this video if these challenges sound familiar: I keep reaching out to different brands, but have not heard anything back yet. We have a lot of local sponsors already, but would like to start targeting national brands What information can I provide to my prospects that will show them the benefits of our organization/ event? Stand out from the rest of the pack by utilizing Brian’s tips and tricks for going after new sponsorship. Leverage the art of sponsorship storytelling to drive revenue and strengthen your prospecting efforts...

Prospecting Secrets: Increasing Revenue through Account Based Sales Development

Presented by: Dave Currie | President of List Partners Inc. The advent of modern sales development has taken the marketing industry world by storm. Organizations everywhere are dumping revenue models based on old-school lead generation, cold calling and mass email blasting. Why? The power has shifted from the seller to the buyer. What’s truly challenging about New Business Development today? Delivering personalization, sincerity and professionalism at scale. That’s where Account-Based Sales Development (ABSD) comes into play. At The List, we define Account-Based Sales Development as follows: “A sales development approach in which prospective customer accounts are treated as markets of one, reached through hyper-personalized, targeted campaigns”. During this session you’ll learn: How (and why) to break-free of dated business development models. How to grow revenue through account-based sales development (ABSD). How to incorporate the principals of ABSD across your organization correctly the first...
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