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Blue 449 | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 820-3200
Main Fax (212) 820-3300
Primary Address
375 Hudson Street
Seventh Floor
New York, NY 10014
USA

Blue 449 Contacts

Contacts (5/44)
Name Title State
David E. Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 820-3200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 375 Hudson Street
Seventh Floor
New York, NY
10014
USA

Melissa S. President, Investment NY
Lauren G. Executive Vice President, National Media Investment NY
Benjamin O. Executive Vice President, Digital NY
Susan J. Executive Vice President, Content & Partnerships NY

Client Relationships


Brand Service From To Media Spend
****** ******* ** ******, ***. media buying & planning unknown present *
*******, ***. media buying & planning unknown present *******
*****'* *********** Media Buying, Media Planning 2002 present ********
******’ Media Buying, Media Planning 2018 present *********
****** / ****** * ********, *** Digital, Media Planning 2016 present *******

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WinmoEdge

Score 50 - Close Watch: #502 Tempur Sealy increases digital marketing spend


 

In order to obtain higher ROI, broadcast advertising heavy mattress giant 

Agencies and martech readers - if you can help Tempur boost ROI via digital marketing, don't sleep on it. Send out pitches ahead of Q2, historically their top advertising period. However, they do run a ton of Cocoon budgets, as well. 

Tempur Sealy's digital marketing spend (along with traditional outlays) has Pathmatics reports. Top targeted sites are youtube.com, biography.com and gocomics.com.

But, keep in mind that Tempur Sealy's budget has always been geared mostly towards TV. ISpot reports they've spent $46.9M on TV YTD, up $8 million from the previous year.  

Agency Readers - IPG's in summer 2016, but continue to keep Tempur on your radar. There's been a lot of turnover in their marketing department this year, including CMO Jay Spenchian in February. Another review could be on the way once a new head decision maker is hired.

Note that Integrated Marketing VP Terry Brophey and Media Director Amy Rutledge also left recently.