Blue 449 | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 820-3200|
|Main Fax||(212) 820-3300|
Blue 449 Contacts
|Melissa S.||President, Investment||NY|
Sample of Associated Brands
|David E.||Chief Executive Officer||NY|
|Benjamin O.||Executive Vice President, Digital||NY|
|Lauren G.||Executive Vice President, National Media Investment||NY|
|Susan J.||Executive Vice President, Content & Partnerships||NY|
|****** ******* ** ******, ***.||media buying & planning||unknown||present||*|
|*******, ***.||media buying & planning||unknown||present||*******|
|****||Digital, Media Planning||2016||present||*******|
|**, ***.||global media buying||2000||present||*******|
|*****' ***, ***.||Digital, Media Buying, Media Planning||unknown||present||*******|
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Millennial Media Opps: Denny's increasing partnerships, trying to age down
Restaurant chain interview with Nation's Restaurant News, CMO John Dillon revealed some of their new initiatives.
You've probably already heard of Denny's partnership with Lucasfilm to promote "Solo: A Star Wars Story," which includes trading cards to benefit No Kid Hungry and a special menu. However, that is far from their only promotion. Dillon has announced partnerships with Hulu, Pandora and Amazon, as well, though he doesn't specify what will be done with those companies.
Dillon also talks about their store remodeling (making the stores look more modern and comfortable with hardwood floors, contemporary booths and new light fixtures), which will be 80% complete by the end of 2018, and further investment in Denny's On Demand program since "the response to this platform has been incredible."
Basically, sellers, start reaching out now since Denny's has big plans. They are a family diner, meaning all demographics are on the table, but they are trying to appeal more to millennials as previously noted. Their top spending period is usually Q3.
iSpot reports a 12-month national TV spend of $38.2 million, down $5.1 million from the year prior. Spots are played on a diverse array of programming with a slight female skew (see show targeting right).
The new spots promoting the Star Wars partnership have cost $1.9 million since they began airing 4/9. They are airing on the same types of shows as Denny's overall spend.
Pathmatics reports a 12-month digital spend of $1.1 million, down $500,000 from the year prior. 99% of ads are placed site direct, and top ad destinations include youtube.com, aarp.org, univision.com, sfgate.com and bet.com.
As for their other channels, print went down, out-of-home stayed about the same and radio went up (per Kantar). Winmo lists Conill Advertising as multicultural AOR.