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Blue 449 | Agency Profile, Contacts, AOR, Client Relationships

Service: media buying & planning

Main Telephone (212) 820-3200
Main Fax (212) 820-3300
Primary Address
375 Hudson Street
Seventh Floor
New York, NY 10014

Blue 449 Contacts

Contacts (5/29)
Name Title State
Melissa S. President, Investment NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 820-3200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 375 Hudson Street
Seventh Floor
New York, NY

David E. Chief Executive Officer NY
Lauren G. Executive Vice President, National Media Investment NY
Anita A. Senior Vice President & Multicultural Brand Lead NY
Benson H. Senior Vice President, Business Development NY

Client Relationships

Brand Service From To Media Spend
****** ******* ** ******, ***. media buying & planning unknown present *
*******, ***. media buying & planning unknown present *******
*****'* *********** Media Buying, Media Planning 2002 present ********
**** Digital, Media Planning 2016 present *******
**, ***. global media buying 2000 present *******

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Campaign Imminent: Fossil taps PR AOR for One Eleven brand

Update: Watch for a campaign soon, folks, since OutsidePR to handle its US PR and communications strategy. The brand, founded in 2016 and built on a love for getting outside with a purpose, makes watches that charge their own batteries for up to 10 years, eliminating the continuous need to replace watch batteries, thereby decreasing toxic waste. They're made with reclaimed materials and minimal-waste processes in order to drive its sustainable roots, which have been gaining popularity among younger consumers. 

“Our mission at One Eleven is rooted in bringing style, premium quality and a commitment to sustainability in everything we make and do,” said Ben Classen, director of brand strategy for One Eleven. “OutsidePR’s vast expertise in the active lifestyle and fashion markets will allow us to tell our product and brand stories to a wide range of individuals as we look toward another year of growth in 2019.”

Since we last reported, according to Pathmatics, Fossil's YTD digital display spend has increased to $390,000.

Agency & martech readers - since, as you're well aware, PR hires often follow agency shifts, it wouldn't hurt to reach out for potential work. Fossil works with 360i, LLC / Vizeum handling social and digital work, respectively.

The company also recently partnered with Spotify on a standalone OS app that works exclusively on smartwatches (more here).

Below was originally published on 8/20:

Per CEO Kosta Kartsotis in a recent Q2 earnings call, positive results for Fossil, adding serious meat to the company's bones, one might say.

Recent partnerships and sponsorships include those with DJ Steve Aoki. It has also continued to expand its Buy Online, Pick Up in Store initiative by enabling ship-from-store options, along with plans to implement an integrated e-Commerce sales and marketing cloud platform during H2.

The global smartwatch market is expected to continue growing, with Fossil's main sources of competition coming from Samsung, Nike, and Garmin.

Since the article below, where you can read more about the company's recent spend and roster, was published, Pathmatics reports that its year-to-date (YTD) digital display spend has increased to $232,900, with most ads still targeting women.

Below was originally published on 6/6:

Fossil Group started to experiment with improved e-Commerce, digital and social last year to appeal to the new consumer (aka millennials). Well, it showed traffic and sales improvements in 2017 and Q1 2018, so they're continuing those efforts throughout the rest of the year and probably through the foreseeable future. Their celebrity and influencer work will also continue.

Other new initiatives (per CEO Kosta Kartsotis in the Q1 earnings call) include expanding Buy Online, Pick Up in Store to more of their global markets, launching a ship-from-store option and increasing "collaboration with wholesale partners to optimize online performance."

So, sellers with high ROI through digital and celebrity/influencer channels should begin reaching out to see what revenue can be secured from the spending shifts and the new initiatives. Fossil's target demographic is millennials (female skew) and their top spending period is Q4. 

Pathmatics reports a year-to-date digital spend of $108,900, which has been placed primarily direct (74%) onto sites such as,,, and 2017's spend was $5.7 million, and 2016's spend was $2.6 million. 

They have not run a national TV ad since 2016 (per iSpot). Kantar reports print has seen an increase ($8.8 million vs. 13.2 million) and out-of-home has seen a decrease ($241,000 vs. $0).