Blue 449 | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 820-3200|
|Main Fax||(212) 820-3300|
Blue 449 Contacts
|Melissa S.||President, Investment||NY|
Sample of Associated Brands
|David E.||Chief Executive Officer||NY|
|Benjamin O.||Executive Vice President, Digital||NY|
|Lauren G.||Executive Vice President, National Media Investment||NY|
|Susan J.||Executive Vice President, Content & Partnerships||NY|
|****** ******* ** ******, ***.||media buying & planning||unknown||present||*|
|*******, ***.||media buying & planning||unknown||present||*******|
|****||Digital, Media Planning||2016||present||*******|
|**, ***.||global media buying||2000||present||*******|
|*****' ***, ***.||Digital, Media Buying, Media Planning||unknown||present||*******|
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Score 50 - Close Watch: #502 Tempur Sealy increases digital marketing spend
Agencies and martech readers - if you can help Tempur boost ROI via digital marketing, don't sleep on it. Send out pitches ahead of Q2, historically their top advertising period. However, they do run a ton of Cocoon budgets, as well.
Tempur Sealy's digital marketing spend (along with traditional outlays) has Pathmatics reports. Top targeted sites are youtube.com, biography.com and gocomics.com.
But, keep in mind that Tempur Sealy's budget has always been geared mostly towards TV. ISpot reports they've spent $46.9M on TV YTD, up $8 million from the previous year.
Agency Readers - IPG's in summer 2016, but continue to keep Tempur on your radar. There's been a lot of turnover in their marketing department this year, including CMO Jay Spenchian in February. Another review could be on the way once a new head decision maker is hired.
Note that Integrated Marketing VP Terry Brophey and Media Director Amy Rutledge also left recently.