Blue 449 | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 820-3200|
|Main Fax||(212) 820-3300|
Blue 449 Contacts
|Melissa S.||President, Investment||NY|
Sample of Associated Brands
|David E.||Chief Executive Officer||NY|
|Lauren G.||Executive Vice President, National Media Investment||NY|
|Benjamin J. O.||Executive Vice President, Digital||NY|
|Anita A.||Senior Vice President & Multicultural Brand Lead||NY|
|****** ******* ** ******, ***.||media buying & planning||unknown||present||*|
|*******, ***.||media buying & planning||unknown||present||*******|
|*****'* ***********||Media Buying, Media Planning||2002||present||********|
|****||Digital, Media Planning||2016||present||*******|
|**, ***.||global media buying||2000||present||*******|
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Male Gen-Z, Millennial Opps: Pizza Hut launches Super Bowl campaign, increases spend
or Pizza Hut Hut - is going crazy with Super Bowl marketing.
Most notably, Pizza Hut launched a campaign to promote its "$5 Lineup." The campaign features a modern version of Abraham Lincoln and was created with the help of extended its relationship with the NCAA in July.)
With additional creative to launch, sellers should reach out ASAP. Afterwards, focus on top spending periods Q1 and Q4 and the well-received vegan pizza makes its way over to the US.
Overall spend has gone up and the trend will likely continue as Pizza Hut continues to improve its brand position and increase sales. Remember it wants to become more customer centric and wants to start using more local advertising (more here).
iSpot reports Pizza Hut has already spent $20M on national TV YTD and about $13.3M of that has been dedicated to the new campaign. Spend in 2018 totaled $238.4M, spend in 2017 totaled $213.3M and spend in 2016 totaled $213.6M. Spots are normally placed on sports programming (see targeting right).
Adbeat reports digital display over the last 12 months totaled $5.8M and was placed primarily via YouTube (59%) and direct buy (19%) onto sites like youtube.com, yahoo.com, espn.com, nfl.com and mavs.com. Ads over the last 24 months totaled $17.4M and were placed primarily via YouTube (47%), direct buy (25%) and Google (14%) onto sites like youtube.com, yahoo.com, espn.com, theroot.com and ign.com.
Pizza Hut also runs through out-of-home, print, radio, experiential and social media. Kantar notes out-of-home and print spend has gone down in recent months, but radio has seen increases.
Agency & martech readers -- even though creative just switched, I wouldn't ignore the account. Blue 449 has had the account since 2011, putting them past average agency tenure (3 to 4 years).
Since we last reported, senior director of public relations, communications, sports/entertainment partnerships and social impact, Doug Terfehr, left to spend more time working at his consultancy (September). Pizza Hut is looking to fill a number a marketing positions.
Please read all of WinmoEdge's latest on the pizza chain here.