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Lindsay, Stone & Briggs | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (608) 251-7070
Main Fax (608) 251-8989
Primary Address
One South Pinckney Street
Suite 500
Madison, WI 53703
USA

Lindsay, Stone & Briggs Contacts

Contacts (5/6)
Name Title State
Phil O. President & Chief Operating Officer WI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (608) 251-7070
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One South Pinckney Street
Suite 500
Madison, WI
53703
USA

Marsha L. Chair & Chief Strategist - Client Growth, Branding & Innovation WI
Julie H. Partner & Executive Vice President, Creative Operations WI
Lindsay F. Senior Vice President & Chief Marketing Strategist WI
Amy R. Senior Vice President & Director, Public Relations WI

Client Relationships


Brand Service From To Media Spend
********* Creative, Public Relations 2016 present *
******* Creative 2016 present *******
*** ********** Creative 2016 unknown *

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WinmoEdge

Score 70 - Account in Jeopardy: EatStreet's first CMO at ideal outreach point


EatStreet also promoted Dawn Lobenstein to brand strategy VP last summer, just before Lindsay, Stone & Briggs was brought on as AOR to accelerate national growth and awareness. Since LBS specifically handles brand strategy, creative and PR work, agency readers should look for possible digital and media work here soon.

And even thought this relationship was recently formed, a new CMO could decide to change things up and bring in her own people. Note that Harms joined EatStreet in October, putting her at the ideal reach out time now.

Sellers - given the addition and promotion of two marketers, expect ad spend to increase as the company continues to expand (a growth VP was named last August). Digital sellers should begin reaching out soon to pick up any available ad dollars tied to potential upcoming campaigns. Focus your pitch around high ROI millennial engagement, particularly in smaller areas and college towns, as these are the markets that the company is currently targeting. 

Additional Information

Experience: Harms most recently served as marketing VP for Duluth Trading (more on Duluth here).

Competitors: GrubHub and Eat24, as well as Postmates and DoorDash.

Digital Breakdown: According to Pathmatics, EatStreet has spent only $500 on digital display ads so far this year (162,200 impressions). In fact, since Jan. 2016, the company has spent only $3,800 on digital display ads, run mostly during Q1 and Q4 of 2016. Ads were placed mostly through Google AdX + AdSense (82%) or Criteo (13%). Top ad destinations include: rawstory.com, neopets.com, timesunion.com and wuxiaworld.com.

EatStreet
316 W. Washington Ave.
Suite 725
Madison, WI 53703
(866) 654-8777

Suzanne Harms
Chief Marketing Officer
(866) 654-8777
suzanne@eatstreet.com

Dawn Lobenstein
Vice President, Brand Strategy
(866) 654-8777
‚Äč@eatstreet.com