Sales lead: Contact the new CMO to offer ad space & agency services.  Nexon America selected Kendall Boyd as CMO in May 2023. Boyd joins from NCSOFT, where he served as marketing SVP. He now leads Nexon's marketing operations.  Target demographic: Gen-Z The company will likely: Ramp digital spend back up Experiment with different ad channels Outsource some marketing responsibilities to agency partners Digital and social insights (digital ad spend, effectivenes...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Netspend hired Phil Archer as CMO, effective April 2023. This is Archer's second stint at Netspend as he was the marketing SVP from 2000 to 2004. He most recently served as an advisor for Wiser Partners.  Archer now leads all of Netspend's marketing initiatives.  Target demographic: Millennial/Gen-X consumers and businesses The company will likely: Continue ramping up nation...

Sales lead: Reach out if you can help this growing brand build brand awareness.  Hero Bread (HB) recently secured $15m in a Series B funding round.  This brings the company's current valuation to $47.5m. The company plans to use these funds to fuel growth and product innovation.  HB also announced its products will be available nationwide at 2.3k grocery retail stores in H2.   In other news: YuChiang Cheng joined the company as interim CMO in September 2022. He is res...

Sales lead: This hire will directly impact the company's marketing strategy & may lead to agency appointments.  JustFoodForDogs (JFFD) hired Michael Parness as CMO in April 2023. Parness joins from Ste. Michelle Wine Estates, where he served as CDO for just six months. Prior to that, Parness was CMO of Outward Hound.  In his new role, Parness is responsible for brand management, creative, digital, shopper marketing, and social media.  Target demographic: Millennial dog parent...

Sales lead: Contact the new CMO now for more information about his plans.  Mr. Cooper (MC) appointed Chris Moloney as CMO & SVP, effective May 2023.  Moloney brings extensive CMO experience having held the role at TD Ameritrade, Experian, Wells Fargo Advisors, CAN Capital, TaxSlayer, and Brinks Home.  Most recently, Moloney was the chief marketing & strategy officer of Chameleon Collective.  He is now responsible for all of MC's marketing operations.  Target demographic: Mill...

Sales lead: Reach out to offer ad space & agency assistance to promote the new fashion show.  Victoria's Secret (VS) announced it is bringing back its fashion show in a new form.  The fashion show will return as a feature-length film called "Victoria's Secret World Tour" in fall 2023.  It will be more inclusive and support diversity.  The company's DMs also revealed it will ramp up ad spend in support.  Target demographic: Millennial & Gen-Z women  The company will likely:...

Sales lead: Get in touch to help this company promote its new offering.  Airbnb recently launched a new low-cost alternative called Airbnb Rooms meant to appeal to younger guests.  This will allow users to book a private room for an average of $67 per night.  The company launched a campaign to promote Rooms. The campaign includes three 30-second spots that will be supported across linear TV, CTV, online video, Instagram, and TikTok.  Airbnb's in-house creative team made the ads;...

Sales lead: Contact this brand's DMs now to offer last-minute campaign ad space.  Community Coffee (CC) just released the first work from Baker & Bonner. The campaign is headlined by a 30-second spot called "Bustin' Loose."  The spot will be supported across TV, online video, and social media.  We told you about CC naming the agency its creative AOR in December.   Target demographic: Millennials  The company will likely: Significantly increase ad spend Ramp up prom...

Sales lead: Reach out to this company's DMs now to participate in the media review. Uber is searching for a new global media AOR.  The remit is for media strategy, planning, and buying.  EssenceMediacom is the incumbent, and IDComms is managing the review.  The review includes Uber Rides, Uber Eats, and Postmates.  We told you about Uber's new campaign earlier this month.  Target demographic: Gen-X The company will likely: Revise media strategy after it picks a new...

Sales lead: The company may use a portion of these new funds to increase ad spend or hire agency partners.  Simpplr wrapped up a Series D funding round worth $70m in May 2023 This brings the company's valuation to $131.1m. Sapphire Ventures led the funding round. The company will use these funds for growth and innovation. Recent DM shifts: Paige Leidig joined as CMO in August 2022. Michael Baglietto joined as senior product marketing director in December 2022. Tatya...