Sales lead: Get in touch with the new marketing DM for more information about his plans.  Lucid Motors (LM) appointed Andrea Soriani as marketing VP, effective April 2023.  Soriani spent the past couple of years as an independent marketing, sales, & strategy consultant.  Prior to that, he was the marketing VP of TAG Heuer.  We told you about LM's new creative agency last October.  Target demographic: Affluent millennial men The company will likely: Ramp ad spend back...

Sales lead: Reach out if you can help this company accomplish its goals.  LL Flooring announced during its recent Q1 earnings report that its top priorities are building brand awareness, improving the customer experience, and rolling out new products.  The company recently implemented a new CRM tool to support these initiatives. This will allow it to allocate ad dollars more effectively and target consumers directly.  LL is preparing to launch a campaign in the next couple of mont...

Sales Lead: Sweetgreen will part ways with CMO Daniel Schlossman on May 19. He joined the company in March 2018 and was promoted to CMO in August 2022. Schlossman is now the chief marketing and growth officer at restaurant delivery service Wonder. Nathaniel Ru, the company's co-founder and CBO, Nathaniel Ru, will succeed Schlossman. The company will likely: Shift strategy Launch promotional material supporting its new product and loyalty program  Keep increasing spend ...

Sales Lead: Earlier in May 2023, Tyler Watson became the marketing EVP at The Atlantic. Watson joined from Conde Nast, where he was the VP and head of US production and activation. In this role, he oversaw a team that launched over 800 campaigns. ​​​​​​​Now, Watson's commercial marketing duties at The Atlantic include creative strategy, brand marketing, the creative studio Atlantic Re:think, and marketing research division Atlantic Insights. The company will likely: ...

Sales Lead: To merge its marketing and data teams, Paramount named Michael Engleman and Puja Vohra as its CMO and consumer marketing EVP, respectively. Engleman will now lead US consumer marketing, strategy, lifecycle marketing, partnerships, customer care, social, and creative campaign execution. He joined Paramount in July 2019 as the CMO for Showtime Networks. Vohra now oversees media, brand, and program marketing for the soon-to-be-rebranded (and merged) Paramount+ w...

Sales lead: This company launched in 2020, so reach out if you can help it build initial brand awareness.  MixMode hired Karen Buffo as its first-ever CMO, effective April 2023. Buffo joins from Anomali, where she held the same position.  She is tasked with creating and implementing a marketing strategy.  Target demographic: Businesses that need cybersecurity services The company will likely: Begin investing in national advertising Ramp up promotional activity  Out...

Sales lead: Keep an eye on this company because a CMO hire will affect its marketing strategy & agency roster.  Nobull announced its CMO, Todd Meleney, has stepped down.  Meleney joined the company in 2014 as brand manager and worked his way up to CMO in 2021.  We will be sure to update you as soon as a replacement is named. Target demographic: Millennial fitness enthusiasts with a male skew Once it hires a new CMO, the company will likely: Review the agency roster S...

Sales lead: Keep an eye on this company so that you can reach out as soon as it finds a new CMO.  El Pollo Loco (EPL) lost its CMO, Andrew Rebhun, in May 2023. Rebhun is now the chief experience officer of Cava.  He joined EPL in 2019 as chief digital officer & VP before being promoted to CMO in 2021. We will be sure to update you as soon as a replacement is announced.  Read about EPL's new digital & brand AOR here.  Target demographic: Millennials & Gen-Zers Once it fin...

Sales lead: This hire will directly impact the company's marketing strategy & may lead to agency appointments.  Cava Grill created a new position by naming Andrew Rebhun chief experience officer, effective May 2023. Rebhun joins from El Pollo Loco, where he served as CMO. He is now responsible for Cava's creative & digital teams. Rebhun reports to CEO & co-founder Brett Schulman.  Target demographic: Millennials seeking healthy dining options The company will likely: ...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...